Logistics and Supply Chain Management Groupe Sup de Co La Rochelle La Rochelle‚ October/November 2012 Prof. Dr. Thomas Liebetruth Learning Objectives Realizing some applications of logistics principles in the “real world” Understanding the necessity and the challenges of Supply Chain Management Know different approaches how to model a Supply Chain Structure and localize the problems of Supply Chain Management Master (some of) the basic management and planning techniques in a Supply Chain
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Project Report On Integrated Marketing Communications An In-Depth Study SUBMITTED BY SAGAR GALA TYBMS (SEM V)‚ 2008-2009 ROLL NO. 74 UNDER THE GUIDANCE OF DATE OF SUBMISSION: 31ST OCTOBER‚ 2008 Declaration I Mr. SAGAR GALA of NARSEE MONJEE COLLEGE OF COMMERENCE AND ECONOMICS of TYBMS (Semester V) hereby declare that
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Topic 1: Introduction to Integrated Marketing Communications 1) What is the definition of marketing‚ and where does marketing communication fit within the operation of a marketing program? 2) Explain how marketing communications relates to the marketing concept and to the marketing mix. 3) What are customer contact points (points-of-touch)? 4) Discuss the way various aspects of product planning and strategy relate to advertising and promotion. 5) What is advertising
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Integrated Case 8-23 Merrill Finch Inc. Risk and Return Assume that you recently graduated with a major in finance. You just landed a job as a financial planner with Merrill Finch Inc.‚ a large financial services corporation. Your first assignment is to invest $100‚000 for a client. Because the funds are to be invested in a business at the end of 1 year‚ you have been instructed to plan for a 1-year holding period. Further‚ your boss has restricted you to the investment alternatives
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The requirement for change is to broaden the business in the local area to increase the market shares by minimum of 7.5%. ZieTel logistics would also need to improve or enhance the running of distribution activities with the application of modern technology such as GPS and PDAS. Beside that‚ establish and control the united and sufficient driven manpower. Lastly‚ boost the effectiveness of work and reduce time of delivery with greater truck fleet. • Review the organization’s current policies‚ practices
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com/food-coast-to-coast/ http://business.edf.org/sites/business.edf.org/files/OceanSpray_factsheet_02_0.pdf http://www.slideshare.net/afinn816/exel-transportation-2010 http://www.inboundlogistics.com/cms/article/snapshot-food-logistics-a-lineup-of-challenges/ http://blog.mytmc.com/2013/08/22/logistics-collaboration-a-great-idea-if-you-can-make-it-work/ http://www.foodlogistics.com/article/10879716/food-on-the-move http://www.chrobinson.com/en/us/About-Us/Newsroom/Press-Releases/2008/Ocean-Spray-Awards-CHRW-Supplier-of-Year/
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the trainee had his training. This part discuses the company background‚ main/branches‚ product/services‚ number of personnel‚ organizational structure‚ the market‚ channels of distribution and promotional activities. Part 2 features the work integrated learning exposure. This includes the proof that the trainee really had his/her on – the – job
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com/reports/2388559/ Emirates Integrated Telecommunications Company PJSC - Strategy and SWOT Report Description: Emirates Integrated Telecommunications Company PJSC - Strategy and SWOT Report‚ is a source of comprehensive company data and information. The report covers the company’s structure‚ operation‚ SWOT analysis‚ product and service offerings and corporate actions‚ providing a 360° view of the company. Features: - Detailed information on Emirates Integrated Telecommunications Company PJSC
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Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are developed‚ marketed and manufactured by powerhouses such as L’Oreal. The five trends affecting the logistics operations of the cosmetics industry are centralization of distribution‚ innovation in packaging‚ evolution of new distribution channels targeted at men‚ search for suppliers of organic ingredients and information technology. The trend of centralized
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In the field of education in Logistics and Material Management research is a key element as it identifies proper procedures and operations in procurement‚ budgeting‚ transportation and flow of materials. Research is important as it used to establish or confirm facts‚ reaffirms result and solves new problems‚ or develops new solutions (Ross‚ 2005). The goal in all types of research is to produce new knowledge or understanding of a certain issue or topic. Qualitative Case research provides an opportunity
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