INTEGRATED MARKETING COMMUNICATION PLAN Group members : Jesika Ngantung Prsciani Umbas Rivie Waani Regina Daud Nikita Runtulalo REPORT 1 : INDUSTRY / COMPANY REVIEW INDOFOOD – BIMOLI OIL PT Indofood CBP Sukses Makmur Tbk. (Formerly PT. Indofood Sukses Makmur Tbk‚ PT Gizindo Primanusantara‚ Indosentra PT Pelangi‚ Indobiskuit PT Makmur Mandiri and PT Ciptakemas Abadi) is a manufacturer of various types of food and beverages‚ based in Jakarta‚ Indonesia. The company was founded in 1990
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STRATEGY MEMO SITUATION: LAUNCH OF TOYOTA PRIUS – WORLD’S FIRST HYBRID CAR BPSM PGDM: 2009-11 TEAM: A9‚ MICHAEL PORTER MEMBERS: 9020: KASTURAY ADITYA MANOHAR 9025: MOLKANTI PARIMAL 9036: PURNA CHANDRA SHEKAR 9076: GOKUL KRISHNAN B V 9100: ROHIT N 9103: SANTHOSH K.S. SUBMITTED TO: Prof. GOVINDA SHARMA DATE: 27-JULY-2010 Table of Contents COMPANY DESCRIPTION 3 Toyota: History and Growth 3 Toyota Mission 5 McKinsey 7S Model for Toyota 6 THE ENVIRONMENT ANALYSIS OF JAPAN
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assignment 2. What is a data warehouse? What is the difference between an operational database and a marketing database? A data warehouse is something that holds all of the customer data. The difference between an operational database and a marketing database is that the operational database contains the individual’s transactions with the firm and follows accounting principles‚ the marketing database‚ contains information about current customers‚ former customers and prospects. 4. What
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form of communication. Psychologically‚ bright colors‚ motion‚ and sounds help to catch your attention and keep you alert on the product. Whether positive or negative‚ the commercial most likely has an impact on your view of the product. Marketing in commercials always targets a specific audience to purchase that service or product. Automobile advertisements have had some of the most creative and unique cinematic graphics. In one of the first ever hybrid vehicle commercials in 2004‚ the Toyota Prius
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credit card numbers. 3. Privacy issues: Because people worry about being bombarded with marketing materials. They also do not like having their purchasing and surfing habits monitored. 4. Purchasing habits: Because many people are more comfortable with shopping in a store rather than online and having things delivered. Q2: What is interactive marketing? A: Interactive marketing is the development of marketing programs that create interplay between consumers and businesses rather than simply sending
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IMC PROJECT Group 2 Cadbury Dairy Milk Cadbury Dairy Milk Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Section-1: Brand campaign descriptors Brand Name- Cadbury Dairy Milk Campaign Name- “Shubh Aarambh”
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Purpose: To determine if Toyota should accelerate the launch date for their hybrid‚ the Prius; should Toyota even continue to in be in the hybrid market overall? Strengths: Strong brand image- Toyota Production System ensures consistency. Quality- lowest number of problems per 100 units attributed to the highly educated workers and the Andon cord that could stop the entire production until a problem was solved. Production efficiency-hours for production at 29-31 are below the average of 36-37
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Toyota Prius: green or geek machine? There are many reasons why people want a revolutionary car. Some enthusiasts enthuse about scientific and technological advances and want the latest gizmos. Others rebel against fuel price increases‚ even though fuel is cheaper than it has been for decades. Finally‚ people are ‘concerned about the environment’. Hoping that all the above was true and looking to grab a technological advantage over other car manufacturers; in 2000 Toyota introduced Prius‚ their
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in this case‚ we have an advertisement presenting this automobile‚ the Toyota Prius‚ the first hybrid car ever produced at large scale and the one with the record in selling units from 1998‚ when it was first produced‚ until now. The effect this publicity tries to achieve is the image of a murderer leaving a body by the shore of a river or a lake but this man despite he is having a wrong attitude‚ “at least he drives a Prius” is to say that at least he has a environmentally friendly vehicle so he
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Ardmore Toyota - 2016 Toyota Prius Toyota has never been known for being satisfied with being the best at what it does. While the Prius has long been at the top of its class for fuel economy‚ for 2016 it has undergone a complete makeover. The new quieter engine gets an EPA estimated 56 miles per gallon combined fuel economy rating. The new design offers driver a far more relaxed and comfortable driving position making it a much better choice than ever for a daily commuter car. Trim (Exterior) For
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