Group members : Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching‚ Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three:
Premium Advertising Brand Marketing
of Consumer Marketing Vol 16 No. 1 pp. 42-57 Binet‚ L and Field P. (2009) Empirical Generalizations about Advertising Campaign Success. Journal of Advertising Research‚ Jun2009‚ Vol. 49 Issue 2‚ p130-133 Du Plessis E (2005) The Advertised Mind London Millward Brown and Kogan Page Ltd Mattila A S (1999) Do emotional appeals work for services? International Journal of Service Industry Management Vol 10 N0 3 pp. 292-307 O’Shaughnessy J and O’Shaughnessy N J (2003) The Marketing Power of Emotion
Premium Advertising
Marketing communication overview Marketing communication (MarCom) is a fundamental and complex part of a company’s marketing efforts. Loosely defined‚ MarCom can be described as all the messages and media you deploy to communicate with the market. This includes advertising‚ direct marketing‚ branding‚ packaging‚ your online presence‚ printed materials‚ PR activities‚ sales presentations‚ sponsorships‚ trade show appearances and more. Note: The complexity of the MarCom topic makes it too broad
Premium Marketing
The Wider Aspects of Marketing Communications A Formal Client Report for the UK Charity Commission from JP Communications Contents 1.0 Abstract Front Page 2.0 Introduction Page Four 3.0 The Charity Commission of Great Britain
Premium Marketing
Colgate-Palmolive‚ is involved in the manufacture of components for oral care products‚ e.g. Darlie and Colgate toothpaste‚ toothbrushes and personal care series of Palmolive. 1 Marketing Objectives The brand’s marketing objectives such as share or volume goals‚ summary of market situation‚ key competitor activity‚ marketing issues and challenges. H&H’s successful brand image and channel development resulted in an over 60% market share in Taiwan and around 20%-70% of market share around the world
Premium Brand Graphic design Procter & Gamble
1. Introduction The two basic tasks of marketing communications are message creation and message dissemination. Media planning supports message dissemination. Media planning helps you determine which media to use--be it television programs‚ newspapers‚ bus-stop posters‚ in-store displays‚ banner ads on the Web‚ or a flyer on Facebook. It also tells you when and where to use media in order to reach your desired audience. Simply put‚ media planning refers to the process of selecting media time and
Premium Advertising
1. Marketing is the business discipline that deals with sending messages to the marketplace about companies and their brands. The term "marketing" encompasses the entire range of marketing activities‚ of which there are multiple facets. Marketing communication‚ on the other hand‚ refers to the specific elements of the marketing function that deal directly with communication with customers. Understanding the difference between marketing and marketing communication can help you to more fully understand
Premium Marketing Sales
STP Of Cadbury The STP strategy: In Indian markets‚ Cadbury India has managed its markets very well and is constantly improvising on the product offerings to different market segments. First step in the STP strategy would be to see how product is perceived in the markets. Have a look at the website pages of Cadbury India http://www.cadburyindia.com/heritage/chocology.asp - it clearly shows how Cadbury is successfully eliminating the doubts and myths of eating chocolates. A history about chocolates
Premium Marketing Chocolate
Kotler said that: “advertising consists of non-personal forms of communication conducted through paid media under clear sponsorship”. Advertising is designed to evoke the demand of the potential customers. It can have a visual or an oral form with the aim of informing or influencing the audience. According to MacRury‚ I. (2009) “Advertising is one of the most obvious examples of human ’s deliberate effort at representation and communication”. In this report i will analyze the theories presended in the
Premium Advertising Marketing
uestions in Viva I. Significance of the Study A. Indicate Type of Research & how your research will refine‚ revise‚ or extend existing knowledge in the area under investigation. II. Statement of the Problem A. “The problem statement describes the context for the study and it also identifies the general analysis approach” III. Purpose of the Study - Abstract - Conclusion A. “The purpose statement should provide a specific and accurate synopsis of the overall purpose of the study IV. Review
Premium Marketing