problem two weeks into my internship with Raffles Hotel Marketing Communications. After my orientation week‚ it was finally time for me to take on projects on my own and start communicating with some of the clients and media the department would follow up from time to time. One of the projects that I was tasked was to prepare the Arabic version of Raffles Hotel’s fact sheet for the Saudi Arabia sales trip that the Director of Sales and Marketing will be doing at the end of the week. This request came
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• Where do we want to be? • How do we get there? With a 5% market share before the takeover of Somerfield‚ which had a market share of 5% as well‚ resulting in a new market share for the group of 10% the feel is that with the correct marketing strategy‚ the Co-operative group can overtake Morrison’s‚ who have a share of 11%‚ and become one of the top 4 players in the UK food and drink retail market. To do this‚ brand image must be improved from its current down-market image to widen the
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Terminology[edit] An integrated circuit is defined as:[2] A circuit in which all or some of the circuit elements are inseparably associated and electrically interconnected so that it is considered to be indivisible for the purposes of construction and commerce. Circuits meeting this definition can be constructed using many different technologies – see for example thin-film transistor‚ thick film technology‚ or hybrid integrated circuit. However‚ in general usage integrated circuit has since come
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Tesla’s Integration of Marketing Communications Tesla Motors Inc. gained widespread attention by producing the Tesla Roadster in 2008‚ the first federally-compliant electric vehicle. The roadster is also impressive because of its sports car design. Tesla then followed in summer of 2012 with the release of the Model S in the United States‚ which is a fully electric luxury sedan. Tesla Motors was founded in 2003 by a group of intrepid Silicon Valley engineers who set out to prove that electric
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Marketing Communications and Branding Mobile phone design Introduction After careful market research of some of the different phone markets in today’s industry; the market that was the most interest to the writer was the disability phone market. Of all the mobile phones researched‚ none were found to have Braille included; only speaking activated commands - designed to send text messages as well as calling. The idea the writer proposes is a phone for the visually impaired which has a sole purpose
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Cadbury Schweppes Takeover by Kraft Currently‚ it is too early to speak of the recovery of American (and global) market of mergers and acquisitions (M&A). The volume of mergers and acquisitions fell by about 37% - to $ 1.75 trillion over the last year‚ and therefore fees of investment banks decreased (Zhang 2010). The deal between Kraft and Cadbury is the biggest one since March 2009‚ when Roche Holding completed the purchase of Genentech for U.S. $ 44 billion These transactions indicate
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Cadbury Schweppes is a company that makes responsibility for realization of the company’s vision and strategy that of the top management. Championing CSR requires leadership both internally within their own organisation and externally where their history and heritage‚ combined with their strong market position‚ means that they are well placed to offer that leadership. The Board Corporate and Social Responsibility Committee address all key aspects of CSR. It has been chaired since its inception
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because: a) Careful selection and analysis of target market b) Communication objectives were determined by the communication effect desired and was analyzed. -‐ Consumer need: Identified there was an interest in the product -‐ Brand awareness: There was general awareness for Cadbury but in other product categories (“Britain’s most trusted brand
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CADBURY INDIA LIMITED Cadbury India Limited is the biggest chocolate importer and manufacturer in India since 1948 (Cadbury‚ 2007)‚ launching series of chocolates for the various segments and strata of people in India’s large and diverse population. Exploiting the monopoly of Cadbury’s market can be highly beneficial and profitable by launching our product‚ Cadbury Choco Slim‚ a diet chocolate which will specifically serve the needs and wants of the higher income group who are more health conscious
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Competitor Analysis One of the key pieces of the marketing plan for an organization is the examination of competitors in the market. It allows the company to set effective strategies‚ implementation plan‚ and reassessing the company’s position afterwards. The competitive analysis for SoundApp was completed through primarily Porter’s Five Competitive Forces – a framework that evaluates the competitive severity or volume in the market. Porter’s Five Competitive forces includes: the bargaining power
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