Introduction: Nokia is a world leader in mobile phone industry‚ but its market share has recently been diminished by tough competition in the smart phone market. It targeted rural markets with mobile phones that are affordable and‚ the mobile phones were not only for the communication but also for varied purposes like torch light‚ radio etc. Farmers use it during nights as a torch light. Nokia was able to fully penetrate and conquer the still untapped rural mobile phone market. Nokia plans to conquer
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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Slide 3: NOKIA Nokia Corporation is a Finnish multinational communications corporation‚ headquartered in Keilaniemi‚ Espoo‚ a city neighboring Finland’s capital Helsinki. Nokia produces mobile phones for every major market segment and protocol‚ including GSM‚ CDMA‚ and W-CDMA (UMTS). Nokia has sites for research and development‚ manufacturing and sales in many continents throughout the world. Slide 4: Nokia Nseries On 27 April 2005‚ Nokia announced a new brand of multimedia devices at the press
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Executive Summary The purpose of this situation analysis is to identify internal and external factors that will have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that
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standards of Marketing Research Association and within the domain of ethical standards PURPOSE: The purpose of the project was to conduct a customer satisfaction research with the mobile phone users.QMobile mobile Phone being are client were interested in finding out what are the customer satisfaction levels for their mobile phones . Since there is fierce competition in the market they would want to compare it with the most critical competitors like Chinese phones‚ Samsung‚ Nokia etc. AIMS
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Ginger Lewis Marketing 280-001 March 30‚ 2001 LEVI’S®: "MAKE THEM YOUR OWN" INTRODUCTION This project is an examination of the integrated marketing communications strategy of Levi Strauss & Co. The IMC being studied is their "Make Them Your Own" promotion that began on July 25‚ 2000 and runs through May 2001. There are several elements of this promotion that will be analyzed and studied in this report. This report begins by analyzing the objectives of the promotion‚ identifying the target market
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agreed to be the major contributors towards the integrated organizational communication (IOC). Therefore the aim of this essay is to summarize the three primary areas that led to integration for organizations as per‚ Barker and Angelopulo’s statement. Also in this essay I am going to explain how each of these areas has prompted the move towards an integrated perspective in organizational communication. 2. Summary on the three areas of communication integration Before summarizing three areas
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reports that with the launch of a new range of smartphones‚ Nokia is also effectively changing its approach to marketing. The company is moving away from more traditional marketing like advertising in print media and shifting towards advertisements through social media and digital campaigns. This allows Nokia to place a greater emphasis on collaborating with its customers through its marketing communication channels. In doing so‚ Nokia hopes to be able to rival dominant market competitors by increasing
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Team From: Date: [ 12/17/2011 ] Re: IMC Plan Confidential Integrated Marketing Communications Plan This plan aims to ensure that Kudler Fine Foods’ (KFF) marketing plan is consistent with the demographic data and psychographic data that have been researched by the company in the past. This memo will go into detail about how to create a marketing plan that is consistent through the various media used in their marketing strategy and why it is important in terms of demographic and psychographic
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Marketing Communication and Public Relation (MKT2MPR) IMC Plan for Orion’s Choco Pie [pic] Lecturer: Ms. Le Minh Hang Group: Nguyen Minh Ngoc Tran Huyen Trang Bui Thi Khanh Ly Nguyen Thi Minh Thu Tran Anh Dung Class: BBUS 13 Date of submission: Jun 1st 2012 Executive summary Orion is a famous Korean confectionary food corporation and its subsidiary was instituted since 2005 in Vietnam with the production of a wide
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