BSB07 Business Services Training Package Marketing Qualifications 2009 Delivery and Transition Guide: BSB51207 Diploma‚ and BSB60507 Advanced Diploma Version 1 27 November‚ 2008 Training Package Implementation Project Published by the Department of Innovation‚ Industry and Regional Development‚ Victoria © State of Victoria 2008 This work is copyright. It may be reproduced in whole or in part for study or training purposes‚ subject
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Opportunities: 7 4. Threats: 8 IV. Market-Product Focus: 8 1. Marketing and Product Objectives 8 2. Target Market 9 3. Product differentiation 9 V. Marketing Strategy: 9 1. Product Strategy: 9 2. Pricing Strategy: 9 3. Distribution Strategy: 10 4. Marketing Communication Strategy: 10 4.1. Advertising: 10 4.2. Direct Marketing: 11 4.3. Sales Promotion: 11 4.4. Personal selling: 12 5. Marketing Organization: 12 VI. Action Programs: 12 VII. Budget ( in one
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LECTURE 3 MARKETING ENVIRONMENT Learning Objectives • Describe the environmental forces that affect the company’s ability to serve its customers. • Explain how changes in the demographic and economic environments affect marketing decisions. • Identify the major trends in the firm’s natural and technological environments. • Explain the key changes that occur in the political and cultural environments. • Discuss how companies can react to the marketing environment.
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Content Page Executive Summary 3 1. Situation Analysis 3 1.1 Internal Analysis 3 1.2 External Analysis 4 1.3 SWOT 4 2. Identification of Marketing Problem or Opportunity 5 2.1 Marketing Problem 5 2.2 Marketing Opportunity 5 3. Marketing Objectives 5 4. Positioning 6 5. Communication Objectives 7 6. Campaign Budget 8 6.1 Budgeted Costs 9 7. Campaign Target Audience 11 7.1 Brand Loyalty 11 7.2 Creative Targets 12 7.3 Behavioural Sequence Model (BSM) 13 8. Choice
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Marketing Plan The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold‚ refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids‚ picking up children or participating in sports activities‚ or working a second job to make ends meet. Jamba Juice
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procedures and business operation such that it will constantly uphold the valuable service to its customers‚ maintain equitable relationship with its employees and to contribute to the economic development of the city and the region. There are several Marketing priorities that are crucial to ensure a successful penetration into the market. The first priority is to build awareness of its products within its segments and expanded branches. This will be accomplished through the years to come. Secondly‚ continuing
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Example of Marketing Plan Abstract This paper is mainly about the marketing plan of Superstar Pet Shop‚ a dog store. Several researches have be done to help this restaurant to achieve the goal of stopping losing money and increasing annual net income‚ such as research from the internet‚ survey and face to face interview. A simple analysis of the pet industry is involved in the paper. Through the SWOT analysis‚ a market strategy has been introduced. Because of the characteristic of product‚ place
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Executive Summary The following marketing plan forms the basis for introduction of an innovative new product by the Coca- Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “ Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated
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MARKETING PLAN : ZMY & ASSOCIATES SDN BHD PRESENTED BY : ILI NABIHAH BINTI AHMAD 2012249218 Agency Background Founders: Puan Zuriati Mohamed Yusoff : Encik Zubir bin Ismail Founded on : 23rd March 2011 Agency’s operation : Promoting and selling AIA AFG Takaful Berhad products AATB is a joint-venture company between American International Assurance Bhd and Alliance Bank Malaysia Bhd‚ a wholly owned subsidiary of Alliance Financial Group Berhad ZMY & Associates Sdn. Bhd’s
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Executive Summary A marketing plan of Mitsubishi Corporation Japan is hereby proposed as follows for the Elevator Promotion to the Maldivian market. Mitsubishi has a good presence in Asia and globally also. Mitsubishi Corporation Japan plan is to get into Maldivian market to sell elevators as Maldives population is increasing and the construction industry is booming in the country. The marketing plan will consist of marketing strategy through 4p’s price‚ promotion‚ product and place. The competitors
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