The Trex Company Marketing Plan 1) Executive Summary The following document provides an in depth look at the performance and strengths of the Trex Company and the products currently offered. The end user of the products offered‚ are looked at in depth to give a better understanding and direction for future marketing efforts. The marketing suggestions and directions provided will help the Trex Company to continue its status as a leader into the future. 2) Company Description Trex Company
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Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP‚ discretionary income‚ debt‚ credit)
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Integrated Marketing Communications essay: Integrated marketing communications (IMC) as defined by the text is‚ carefully integrating and coordinating the company’s many communications channels to deliver a clear‚ consistent‚ and compelling message about the organization and its products. The integrated marketing plan is a superior model for marketing communications because it creates synergy‚ provides internal focus‚ is an efficient and effective marketing communication program and has a greater
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Scenario Two: Xbox One 1. Review of Marketing Plan Microsoft Inc. is a software company which is good at doing product innovation. Since XBOX 360 and third video game has launched successfully‚ the company is now going to announce another new product - XBOX One. To sell the new product‚ we should have well prepared planning for marketing strategy and marketing communication strategy to meet the company objectives. For XBOX product line‚ the current targeted markets are developed countries and
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ICA # 1 Q#1: Identify and explain the components of the integrated marketing communications mix. A#1: IMC Mix is coordination of all forms of marketing communications consists of components such as Advertising‚ Personal Selling‚ Public Relations‚ Sales Promotions‚ Experimental Marketing‚ Direct Response‚ Digital Communications in to a unified program to maximize the impact on the target audience. Q#2: "An understanding of Maslow ’s Hierarchy of needs and theory of motivation has a direct
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constant improvement‚ adaption to change and innovation. The communication objective for the created plan is to minimize the existing gap between the perception of the brand image in Spain and the Netherlands. The focus lies solely on business people whom fly on a regular basis to Barcelona from Amsterdam Schiphol airport and vice versa. Through this two-year communication plan‚ Iberia aims to attract new and more business passengers. The marketing objective is to attract more business passengers‚ increase
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DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS Marketing Communications. Are the means by which firms attempt to inform‚ persuade‚ and remind consumers –directly or indirectly- about the products and brands they sell. In a sense‚ marketing communications represent the “voice” of the company and its brands and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications mix. Consist of 8 mayor modes of communications: 1. Advertising
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Foothill College 2011-2012 Integrated Marketing and Communications Plan Introduction The purpose of the Foothill College Integrated Marketing and Communications Plan is to support the college mission by enhancing public awareness and participation in the college’s many programs‚ services and activities. The plan seeks to increase the overall visibility of the college and reinforce its brand and reputation within the community. Foothill College prides itself on academic excellence‚ responsive student
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INTEGRATED MARKETING COMMUNICATIONS The Integrated Marketing Communications is a planning process designed to make an effective campaign by using all the different aspects of marketing communications such advertising ‚ sales promotion‚ sponsorship‚ direct marketing‚ internet marketing or personal selling‚ to send a clear‚ consistent‚ competitive and credible message about the company. We can state that whit its Marketing Communication Strategy‚ the club has been able to create a very profitable
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orchestra to play together IMC plan guides all the members of an organization to work together IMC Planning Starts at Zero Zero-based planning: A process that determines objectives and strategies based on current brand and marketplace conditions Start a new!!! In the real world‚ many organizations pay lip service to “zero-based” planning or ignore it completely. Why? It’s human nature. It is simply much easier and less time consuming to find last year’s plan‚ dust it off‚ make a few minor
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