Integrated Marketing Communication (IMC) Template IMC situation analysis Summarise issues arising from the marketing plan that will directly impact on the communications strategy. Company analysis !" !" !" !" Company mission. Corporate goals. Issues related to an overriding corporate brand (if one exists). Budget for the IMC. Product analysis !" !" A summary of key product offerings and product life cycle issues. Existing brand themes‚ messages and appeals. Audience analysis !" !"
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Abstract In an increasingly competitive marketplace‚ greater emphasis is being placed on brand image development as the basis for consumer discrimination. Advertising has a central role to play in developing brand image‚ whether at the corporate‚ retail or product level. It informs consumers of the functional capabilities of the brand while simultaneously imbuing the brand with symbolic values and meanings relevant to the consumer. These two functions of advertising closely parallel the informational
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Integrated Marketing Communication Report Contents Executive summary ………………………………………………………….. 2 Situation analysis ...………………………………………………………….. 3 Objectives ……………………………………………………………………… 5 Strategy ………………………………………………………………………… 6 Tactics ………………………………………………………………………….. 7 Action …………………………………………………………………………… 9 Control ………………………………………………………………………….. 12 Reference ………………………………………………………………………. 14 Appendices …………………………………………………………………….. 15 Executive Summary Spoonfed is
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PGBM16 Global Corporate Strategy Key Strategic Issues Relating to the Global Airline Industry Used Air France-KLM as a study case Name: TANG QING Student ID: 129098339 Tutor’s Name: Ian Evans Abstract This report uses Air France-KLM as a case to answer three research questions associated with global corporate strategies: 1) how core competences and dynamic capabilities used by the Group to achieve and maintain competitive advantage in the worldwide airline
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ICA # 1 Q#1: Identify and explain the components of the integrated marketing communications mix. A#1: IMC Mix is coordination of all forms of marketing communications consists of components such as Advertising‚ Personal Selling‚ Public Relations‚ Sales Promotions‚ Experimental Marketing‚ Direct Response‚ Digital Communications in to a unified program to maximize the impact on the target audience. Q#2: "An understanding of Maslow ’s Hierarchy of needs and theory of motivation has a direct
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Integrated Marketing Communications essay: Integrated marketing communications (IMC) as defined by the text is‚ carefully integrating and coordinating the company’s many communications channels to deliver a clear‚ consistent‚ and compelling message about the organization and its products. The integrated marketing plan is a superior model for marketing communications because it creates synergy‚ provides internal focus‚ is an efficient and effective marketing communication program and has a greater
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INTEGRATED MARKETING COMMUNICATIONS The Integrated Marketing Communications is a planning process designed to make an effective campaign by using all the different aspects of marketing communications such advertising ‚ sales promotion‚ sponsorship‚ direct marketing‚ internet marketing or personal selling‚ to send a clear‚ consistent‚ competitive and credible message about the company. We can state that whit its Marketing Communication Strategy‚ the club has been able to create a very profitable
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Scenario Two: Xbox One 1. Review of Marketing Plan Microsoft Inc. is a software company which is good at doing product innovation. Since XBOX 360 and third video game has launched successfully‚ the company is now going to announce another new product - XBOX One. To sell the new product‚ we should have well prepared planning for marketing strategy and marketing communication strategy to meet the company objectives. For XBOX product line‚ the current targeted markets are developed countries and
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Coca-Cola and Integrated Marketing Communications Coca-Cola and Integrated Marketing Communications In 1893 the Coca-Cola logo became a registered trademark. This marked what would become most recognizable brand around the world. If you have a television‚ radio‚ or get out now and then it is almost impossible to not be exposed to some form of marketing campaign or advertising of Coca-Cola products. Coca-Cola is a thriving global corporation that is firmly embedded in 206 countries and is
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Diemen‚ April 2007 Analysis of integrated marketing communications campaign Dove Pro - Age. Prepared for: Menno van Voorthuizen Prepared by: Ewa Kozlowska (405825) Table of contents: 1. Introduction. 3 2. Marketing communications and branding. 3 3. Target groups and positioning. 4 4. Analysis of elements of communication mix‚ and message strategy. 4 5. Integration level of the communication. 6 6. Marketing communication objectives. 6 7. Building a relationship with
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