To: Managing Director From: Financial Manager Regarding: Integrated reporting Date: 15 march 2013 The International Integrated Reporting Council (IIRC) defines an integrated report as a concise communication about how an organization’s strategy‚ governance‚ performance and prospects lead to the creation of value over the short‚ medium and long term. The need for integrated reports originated from the increased realization that success of a company is determined by other non-financial factors
Premium Finance South Africa Johannesburg
Laura Kilday Foundation Degree in Children’s and Young People’s Service’s Integrated Services 4FD031 Learning Outcome 1 This report will show an understanding of current legislation‚ policy and practice within an integrated Children’s and Young People’s Service. Considering the history leading to current legislation and how these have informed practices and policies that are used by the Children’s workforce and also how the Common Assessment Framework and lead professional role supports
Premium Children's rights in the United Kingdom Children Act 1989
1) How does internet marketing communication differ from traditional marketing communication? Internet marketing differs significantly from conventional marketing communications because of the digital medium used for communications. The internet and other digital media such as digital television and mobile phones enable new forms of interaction and new models for information exchange. A useful summary of the difference between theses new media and traditional media has been developed by McDonalds
Premium Marketing
Segmentation and Target Marketing‚ The Haworth Press‚ Inc.‚ New York Greenberg‚ M.‚ and McDonald‚ S. S.‚ (1989)‚ ’Successful Needs/Benefits Segmentation: A user ’s Guide ’‚ The Journal of Consumer Marketing‚ Vol. 6‚ Iss. 3‚ pp. 29-36 Gwin‚ C. and Gwin‚ C.‚ (2003)‚ ’Product attributes model: A tool for evaluating brand positioning ’‚ Journal of Marketing Theory and Practice‚ Vol. 11‚ Iss. 2‚ pp. 30-42 Haley‚ R.‚ (1995)‚ ’Benefit segmentation: A decision-oriented research tool ’‚ Marketing Management‚ Vol
Premium Marketing Positioning Factor analysis
THE ROLE OF ADVERTISING IN MARKETING COMMUNICATIONS Marketing communications: Marketing communications are the means by which firms attempt to inform‚ persuade‚ and remind consumers – directly or indirectly – about the products and brands that they sell. In a sense‚ marketing communications represent the “voice” of the brand and are a means by which it can establish a dialogue and build relationships with consumers. Marketing communications perform several functions for consumers. Consumers can
Premium Advertising
Week 1: Consumer Psychology and Marketing Communication PSY/322 June‚ 11 2013 A business needs to have the ability to properly understand their consumer base so they are able to produce products and make marketing strategies that will appeal to the target audience. Consumer psychology allows the business to obtain information that will lead to understanding the consumers. Marketers want to understand many factors related to the consumers personalities and how it influences his or
Premium Marketing Psychology Mind
Consumer Psychology and Marketing Communications At any given moment during the day‚ decisions such as which brand of merchandise to purchase‚ which color paint to select‚ or what cable service provider to go with are being made by consumers. The selection and behaviors of the consumers go beyond their personal preferences and has been studied by psychologists for over a century. Knowing what appeals to consumers and what their preferences are is a crucial part of the business’s success. In
Premium Marketing Business Psychology
If you could anticipate what a person would and would not focus on‚ if you could keep their attention centered on one activity while you were busy performing another task‚ what would you use that gift for? Apollo Robbins has the answer; become a pickpocket. Robbins is an absolute master of the arts of manipulation and misdirection‚ the name of his presentation as well‚ and he proves it several times in his TED Talk. During his presentation‚ he demonstrates to the audience how easily distracted and
Premium Comedy William Shakespeare Love
Paul Munnelly Business Logistics & Transportation Case Study 1 Integrated Logistics for DEP/GARD Company: C1 C2 C3 C4 C5 C6 Percentage: 60‚60‚15‚15 25‚25‚15‚15 15‚15‚25‚25 60‚60 25‚25 25‚25 Compound: A B E F A B C D A B E F C D E F C D DEP Materials Inventory (7 Days) Manufacturing (6-8 Days) Distribution Warehouse DEP Truck (since destination is within 200 miles) GARD 1. As
Premium Logistics Inventory Supply chain management
The Shift from Fragmented to Integrated selling Communication Prior to the emergence of integrated selling communication throughout the Nineteen Nineties‚ mass communication – the apply of relaying info to massive segments of the population through tv‚ radio‚ and alternative media – dominated selling strategy. selling was once used as a unidirectional feed. Advertisers broadcasted their offerings and worth proposition with very little regard for the varied wants‚ tastes‚ and values of customers
Premium Mass media Advertising Marketing