11-Jan-13 Marketing Communication (MKT2043) CHAPTER THREE ANALYZING THE COMMUNICATION PROCESS Prepared By; Siti Aisah Binti Haji Sapiee Assistant Lecturer MMC Sarawak References: Belch G.E & Belch M.A; Advertising and Promotion; An Integrated Marketing Communication Perspectives‚ 4 th Edition PART 1 THE COMMUNICATION PROCESS The Nature of Communication Forms of Encoding Verbal • Spoken Word • Written Word • Song Lyrics The communication process is complex‚ and often unsuccessful
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I. MARKETING COMMUNICATION 1.1 Background Every organization works with certain objectives and these are to be achieved. To achieve these pre-decided objectives a number of activities are to be performed. The activities may include production‚ marketing‚ human resource‚ finance‚ transportation‚ service‚ research‚ logistics‚ purchase and storage‚ trading‚ assembling‚ distribution and others. These activities are performed and are related to each other so that the objectives can be fulfilled
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Purpose and Value of Integrated Marketing MKT/498 July 20.2015 Purpose and Value of Integrated Marketing The fundamental basis of marketing is to create awareness of a certain product or service. The ability to communicate to potential and existing customers is the basis of marketing’s intentions. Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts (Introduction to Integrated Marketing Communications‚ 2014). The goal of
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The marketing communication or the promotion mix Introduction Marketing communications according to Kottler P‚ (2000) is a subset of the overall subject area known as marketing. Marketing has a marketing mix that is made of price‚ place‚ promotion‚ product (known as the four P’s)‚ that includes people‚ processes and physical evidence‚ when marketing services (known as the seven P’s). Kottler P‚ (2000) further asserted that marketing communications has a mix. Elements of the mix are blended in different
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[pic] [pic] Marketing Communications MKTG 1266 Executive Summary In this report‚ our team came up with an Integrated Marketing Communication plan for a confectionary product named Smarties. This confectionary product has been on the shelves for a very long period of time. However‚ due to other rising competitors and lack of promotions‚ this product soon became unpopular leading to a decrease in sales
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role of promotion within the marketing mix for a selected product/service. P3 explain the role of advertising agencies in the development of a successful promotional campaign. P4 explain the reasons behind the choice of media in a successful promotional campaign. P5 design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief. M1 explain how promotion is integrated with the rest of the marketing mix in a selected organisation
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MAKING YOUR MARKETING COMMUNICATIONS MORE POWERFUL 1. Position the product in the customer’s mind – how you want your customer to think and feel about your product. 2. Find a creative big idea – which will persuade people or convince them to try your product. 3. Having an emotional appeal 4. The message must sell itself – a. Image strategy – good image of the brand b. Information strategy – giving information about the facts. Giving information about
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Introduction Marketing mix is an essential tool for companies to target their customers‚ price and promote their product and locate their places. By analysing the 4P’s‚ companies can make the plans and achieve their goals. Marketing communications‚ as the promotion factor in marketing mix plays a key role in developing marketing strategies. To getting more customers and compete with their rivals‚ companies spend a lot of money on promotion. The promotion activities like advertising‚ sales and discounts
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outlets menu currently has more food choices. Its competitors such as Toast Box and Ya Kun are getting more response due to understanding today’s consumer modern thinking and how they come up with different new ways to cater to the consumers. For example‚ Toast Box and Ya Kun‚ aesthetically‚ look more presentable and pleasant as to Killiney. They have made their ‘Kopitiam’ style more unique and modern through their furnishings and furniture. These alone‚ made it more welcoming and created a cozy environment
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The Wider Aspects of Marketing Communications A Formal Client Report for the UK Charity Commission from JP Communications Contents 1.0 Abstract Front Page 2.0 Introduction Page Four 3.0 The Charity Commission of Great Britain
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