Amnesty International: ‘IT’S NOT HAPPENING HERE‚ BUT IT IS HAPPENING NOW.’ [pic] Concept 29 May‚ 2006‚ the streets of Switzerland’s cities were transformed into a theatre of war. Youngsters with guns‚ bloody war victims and black-hooded tortured prisoners took over the streets at local bus stops‚ shopping centres and train stations. The organisation behind this attack was not an extremist terrorist group‚ it was Amnesty International. The children soldiers and tortured civilians were
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Sony: Managing the international R&D network 1. How did Sony internationalize its R&D activities? What were the initial motivations for Sony to establish technology centres abroad? How would Kuemmerle categorize the R&D centres at Sony? Sony started to internationalize its activities in the 1950s‚ but in an incremental and cautious way. Because they thought‚ that “you must first learn about the market‚ learn how to sell it‚ and build up your corporate confidence before you commit yourself. And
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Introduction Sony was founded in 1945 by partners Masaru Ibuka‚ (an engineer)‚ and Akio Morita‚ (a physicist)‚and was originally named Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering). The firm was launched in Nihonbashi‚ Tokyo. Four years later the company developed and produced Japans’ first magnetite-coated‚ paper-based recording tape‚ called Soni-Tape. In 1955‚ the firm began using Sony logo on Totsuko products. The group also launched Japan ’s first transistor radio‚ the TR-55‚ during
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Sony play-station Vision:To create exciting new digital entertainment experiences for consumers by bringing together cutting-edge products with latest generation content and services. | Mission:Sony is committed to developing a wide range of innovative products and multimedia services that challenge the way consumers access and enjoy digital entertainment. By ensuring synergy between businesses within the organisation‚ Sony is constantly striving to create exciting new worlds of entertainment
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people all over the world‚ Sony is one of those companies‚ which speeded up its growth and become one of the best companies in the world. Sony was founded in capital of japan Tokyo in 1946; it was the idea of two men engineer masaru ibuka and akio morita a physicist. They decided to make the company of the repairing the electronic equipment’s at very beginning the company had no machinery and had little scientific equipment’s “ In 1955‚ the company decided to use the SONY logo on Totsuko products and
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Place Sony has an online presence in several formats‚ for example http://pro.sony.com/bbsc/home.do provides information on products and their prices. The site also has information on corporate applications for its offerings. Sony Product distributors that sell selling to VARs + System Integrators include: ASI Corp‚ Avnet Inc. and Bell Microproducts‚ Microland Electronics Corp. Wholesale distributors of Sony Products include but are not limited to : Best wholesale co. Ltd‚ Dongsheng
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Sony Company SWOT Analysis Strengths Sony Company contains goods that show off of a extremely dominant sell. This include a standing intended for assessment of cash‚ expediency and a broad diversity of goods Sony Company contain grown-up considerably in excess of the years‚ and contain practiced worldwide development. Sony Company’s major capability dishonesty resting on utilizes of IT toward completely hold up its global logistics scheme. Consequently‚ Sony Company be able to observe how their
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Strengths Substantial Brand Identity Sony is a corporate brand whose identity is deeply rooted and very well established in the minds of potential customers. The brand remains healthy despite dropping from 25th to 29 in name recognition according to InterBrands 2009 ranking. Interbrand valued Sony brand at $11 million Global Diversification Sony products and services are available throughout the world in approximately 200 countries and territories. The United States market accounted for 17.9%
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Sony is a Japanese multinational conglomerate corporation headquartered in Tokyo‚ Japan. It ranked 73 on the 2011 list of Fortune Global 500. Sony is one of the leading manufacturers of electronics products for the consumer and professional markets. Walkman is a Sony brand trade name originally used for portable audio cassette players‚ and now used to market Sony’s portable audio players as well as a line of former Sony Ericsson mobile phone. The original walkman introduces a changed in music
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Strength One of Sony’s greatest strengths is their ability to produce innovative‚ quality products. Sony’s web page states “Sony innovations have become part of mainstream culture‚ including: the first magnetic tape and tape recorder in 1950; the transistor radio in 1955; the world’s first all-transistor TV set in 1960; the world’s first color video cassette recorder in 1971; the Walkman personal stereo in 1979; the Compact Disc (CD) in 1982; the first 8mm camcorder in 1985; the Minidisk (MD)
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