"Integrated marketing communications vodafone" Essays and Research Papers

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    Vodafone Mannesman Case

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    1a. Value Vodafone 17 dec = sharesVodafone*priceVodafone = 154186‚4042 Value Mannesmann 17 dec = sharesMannesmann*price Mannesman = 121188‚6 Value combo 17 dec = 275375‚0042 Value Vodafone 21 oct = sharesVodafone*priceVodafone = 130206‚9767 Value Mannesmann 21 oct = sharesMannesmann*price Mannesman = 75276‚765 Value combo 21 oct = 205483‚7417 Indicated synergies = (275375‚0042 - 205483‚7417) / 0.6 = 116485‚4374 We devided the difference in combined shareprices by 0.6‚ as the shareprices

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    References: Dahlen‚ M.‚ Lange‚ F.‚ & Smith‚ T. (2010). Marketing communications a brand narrative approach. West Sussex‚ United Kingdom: John Wiley & Sons‚ Ltd.

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    Vodafone Plc SWOT Analysis and Five Forces rodrigo | September 28‚ 2012   2   0   Rate This Article   Table of Contents [show] Abstract Aim: This essay aims to perform an analysis on the basis of integration of SWOT and Porter’s Five Forces frameworks. The key aim of this essay is to establish the reasons behind the success of Vodafone‚ which is ranked 3rd in FTSE100 Company ranking‚ and thereby represent the implications and recommendations. Methodology: This paper is based on integration

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    Telecom Industry After mergers and acquisitions‚ the top mobile companies are: Egypt-based Mobilink has 32 %market share with 32.3 million subscribers. Norway-based Telenor has 24% market share with 20.893 million users. Ufone‚ associated with the Pakistan Telecom Company Ltd (PTCL)‚ managed and partly owned by UAE-based Etisalat‚ has 19.5 million users. UAE-based Al-Warid has 16.9 million users. China-based Zong has 6.7 million users. According to the latest reports‚ the number of mobile phone

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    Performance management is the process of creating a work environment or setting in which people are enabled to perform to the best of their abilities. It is the main vehicle by which managers communicate what is required from employees and give feedback on how well they are achieving job goals (CIPD‚ 2009). It brings together many of the elements that make up the practice of people management‚ including in particular learning and development. Performance management establishes shared understanding

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    ENTREPRENEURSHIP AND BUSINESS DEVELOPMENT VODAFONE Introduction The mobile communications industry is an important sector with European total revenues growing approximately 10 per cent per year and reaching 174 billion in 2010‚ comparable in size to aerospace and larger than pharmaceuticals (GSMA‚ 2011). Markets all over Europe are mature‚ and the operators engage in intense competition for customers. Heavy investments are made in marketing in order to gain new customers‚ whereas few efforts

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    and other hobby items (ctrl+click to follow link) Cheap cosmetics‚ skincare haircare‚ designer fasion. All famous brands (ctrl+click to follow link) A lot of exiting erotic products (ctrl+click to follow link) SCHOOL OF BUSINESS Marketing Communication Strategy (BA 5128) Content Page Title Pages Introduction to Bobblee 1 Target Market 2 Corporate and Advertising Objectives 3 Message Strategy Conclusion Appendices [pic] Introduction

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    Vodafone Case Study

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    the Vodafone Case We start of with making the calculations for the premium that Vodafone is going to pay for Mannesmann. We know that Mannesmann will own 47.2% of the equity of the newly combined company. This is 47.2% from € 275 375 million‚ which is €129 997 million. Vodafone is offering 53.7 shares of the value of December 17‚ so € 4‚957‚ for every share of Mannesmann. Mannesmann has 517‚9 million shares‚ so Vodafone would pay 517‚9 million * 53‚7 * € 4‚957 = € 137 860.3 million. This would

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    Background Information 2 Vodafone 2 Samsung 2 Capital Structure Analysis 2 Vodafone & Samsung Results 3 Liquidity analysis 3 Financial Leverage Ratios 3 Possible changes in Capital Structure – Vodafone 4 Possible changes in Capital Structure – Samsung 4 Capital Structure Finance Theories 4 Modigliani and Miller Irrelevancy Theory 4 Pecking Order Theory 4 Trade-off Theory 4 Clientele Effect 5 Traditional View & Shareholders Wealth 5 Vodafone 5 Samsung 5 Bankruptcy

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    Vodafone Stp Analysis

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    VODAFONE STP ANALYSIS STP  Segmentation:  Vodafone segments its target users by Income‚ Age‚ Service usage‚ Nature of customer‚ life of the service and geographical condition.  Income  Age: Vodafone segments its end users by segmenting them into “youth” and “adults”. It further categorizes these as college going kids‚ those that have just entered the corporate world and older adults.  Service Usage: Vodafone segments its target consumers /users by the kind of service they are looking for. They

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