ALL ABOUT FA(S)T FOOD In 1921‚ after World War 1‚ vehicles became more popular and more affordable for the middle class; therefore‚ drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson‚ the American Company White Castle‚ is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916‚ introducing a low cost and high speed hamburger restaurant. White Castle was tremendously
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Report on Fast Food Leads to Childhood Obesity 1.0 Introduction to Fast Food When people all over the world are looking for a quick‚ easy meal to grab on the go‚ fast food is the common solution. So‚ what is fast food? Fast food is the term given to food that can be prepared and served very quickly. The term "fast food" was recognized in a dictionary by Merriam Webster in 1951.While any meal with low preparation time can be considered to be fast food‚ typically the term refers to food sold in a
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promotional strategy is essential for any business in entering a new market. The promotional strategy will aim to direct the promotional activities in line with the business’ overall company aim. It is effective to adopt an integrated marketing strategy where all elements of marketing are in line with the organisations wider strategy and to take a market orientated approach (Jobber and Lancaster‚ 2003) QKC will have differing aims in the short‚ medium and long term and the promotional strategies will need
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disadvantages of eating fast foods and hopefully they will think twice before choosing to eat fast food. Introduction: Due to the fast paced lifestyle most Americans live‚ we tend to eat a lot of fast food due to its convenience and easy access. Although fast food restaurants provide a fast and convenient meal‚ they are very bad for your health‚ due to lack of quality‚ preparation of foods and trans fats‚ just to name a few of the disadvantages to fast foods. Fast food is not the cause of obesity
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In this nation‚ fast food is filling up every ounce of our daily lives. An industry that started with a small innocent number of hamburger and hot dog stands has spread to every corner of the nation and the world. When we are to tired or have no time to make dinner after a long and extremely busy day‚ fast food restaurants is where we go to get our meals. Not only that‚ but fast food is now sold at airports‚ cruise ships‚ universities‚ high schools‚ elementary schools‚ and even hospitals. With the
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Marketing mix: Definition – The marketing mix consists of the 4 main aspects of marketing‚ these include: • Price – Value‚ low price • Place – Stores = Superstores‚ online‚ retail • Promotion – advertising‚ offers • Product – Limited range of essential products • Processes – Customer service‚ revenue protection • People – design‚ accounts • Physical – bags‚ logo on trolleys APPLE: |Aspect |What it consists of
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Abstract"Integrated marketing communication (IMC) is the coordination and integration of all marketing communication tools‚ avenues‚ and sources within a company into a seamless program that maximizes the impact on consumers and other end users at a minimal cost" (Clow & Baack‚ 2004‚ pg. 8). Developing an IMC campaign strategy is vital for Hill ’s PetGPS to become a successful product. Team C has taken many factors into consideration in the planning process for the campaign strategy‚ such as‚ deciding
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Brand-New Fast Food Trend Introduction Fast food is very common in Hong Kong. We can find at least one fast-food restaurant nearby. McDonald‚ KFC‚ Burger King‚ Triple O’s‚ Café de Carol can be found everywhere in Hong Kong. Fast food means that the food can be prepared and served very quickly. It can save us time and is convenient. [pic][pic][pic] The aim of this report is to investigate fast food culture in Hong Kong nowadays. Firstly‚ trend of fast food culture
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Four Ps Four Ps Marketing Mix Product Price Promotion Place Marketing Mix The concept is simple. Think about another common mix - a cake mix. All cakes contain eggs‚ milk‚ flour‚ and sugar. However‚ you can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more sugar! Marketing Mix It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements. So for a high profile brand‚ increase the focus
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you eat fast food? Each day‚ one in four Americans visit s a fast food restaurant. In 1972‚ we spent three billion dollars on fast food‚ and today‚ we spend over one hundred billion. McDonald’s feed more than forty six million people a day‚ which is more than the population of Spain. It is no secret- most types of fast food are bad for you. In the past‚ fast food was considered a treat‚ something to enjoy on a date or a family night out‚ but nowadays‚ more people are relying on fast food for their
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