GREEN MARKETING Introduction: In the last decade‚ consumers have become more enlightened on environmental issues. Green marketing refers to selling product or rendering services based on environmental benefit. It came into existence in late 1980s and early 1990s. Green marketing is growing rapidly and consumers are willing to pay a lot for green product. There has been little analysis of the impact of this new market on the consumers and the environment so far. Green marketing affects all areas
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Education is not merely concerned with a merely of the 3 R’s. It is concerned with the integrated development of the personality of an individual; his physical‚ cultural‚ aesthetic‚ social‚ mental and emotional aspects. The Secondary Education Commission observed‚ "We would like the school to see if it can provide a richly varied pattern of activities to cater to the development of children’s entire personality." It is extremely difficult to emphasize sufficiently the tremendous importance of the
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Introduction: HRM practices in Bangladesh are better than the past. In the past‚ HR role was concentrated to hiring firing and letter issuance-dispatching-filing stage. Now it has started to perform more than that. Such as Employee motivation‚ Employee development‚ employee retention‚ facilitating organizational development initiatives etc. and thus contributes to the achievement of organizational goals. These value added job has just begun in BD. For a good tomorrow‚this is a starting point.
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Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. From a societal point of view‚ marketing is the link between a society’s material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships. Marketing can be looked at as an organizational function and a set of processes for creating‚ delivering and communicating
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Integrated CNG & Power Project Location Country: Nigeria Location Gas plant: Th of Nigeria adjacent to Frontier Oil gas operating plant at Uquo. Land size: 20‚000 sqm. (Plant will take approximately 8‚100 sq-m (90 x 90m). Location Power plant: The Power Plant will be located f Nigeria. Land size: 50 acre Project Description Novantus Gas Limited Gas and Power project will involve installing a 20 mmscfd CNG mother station in Uquo area of Akwa Ibom state. The establishment of the
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Issue 1 Subway has not only developed as a brand in Australia but also in its marketing strategy due to the early integration of a digital strategy. This has allowed the Subway brand to further own the ‘Healthy Alternative’ position in the fast food industry as is evident in the recent market research reults (Sprout Research‚ 2013). Subway is a worldwide franchising company and is entirely franchise owned. Subway provides a healthy alternative to fast food by allowing customers to build their own
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The marketing strategy comparison between H&M (in UK )and Metersbonwe company CHENG YI PSB Academy Abstract Clothing brand chain has been a trend over the world‚ which has gained much profit for the clothing retailers‚ such as H&M‚ ZARA‚ C&A and so on. They are very good at using their special marketing strategies to manage their brands. While in China‚ there are many brands try to use this manage model‚ whereas‚ they are still inexperienced‚ whose marketing strategies should
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case research in marketing‚ marketing share and new marketing strategy could help to increase the number of guests therefore and further increase the profit as well. To achieve the set targets the company need to understand the meaningspeculate its of marketing‚ marketing strategy‚ and planning. and also tThey also need to look into the company from different point of visionwith a different perspective – using PEST and SWOT analysis. What is marketing? Today marketing must be understood
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Therefore‚ it is imperative that the development and delivery of improved human capital via HRM is rooted in the needs of the organisation rather than opting for an ‘off the shelf’ closed option such as ‘Best Practise’ or high performance work practices. Theorists have yet to settle on a definitive model for best practise‚ which itself suggests a certain degree of flexibility is built into the interpretation of what it could be. Here lies the first contradiction to the pro best practise argument
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T he basic premise of the marketing concept is that its adoption will improve business performance. Marketing is not an abstract concept: its acid test is the eff ect that its use has on key corporate indices such as profitability and market share. Fortunately‚ in recent years‚ two quantitative studies in both Europe and North America have sought to examine the relationship between marketing and performance. Th e results suggest that the relationship is positive. We will now examine each
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