1.0 Introduction "Integrated Marketing Communication (IMC) is a concept of marketing communications planning that recognizes the added value of a comprehensive plan. It evaluates the strategic roles of a variety of communications disciplines for example‚ general advertising‚ direct response‚ sales promotion and PR and combines these disciplines to provide clarity‚ consistency and maximum communications impact." -American Association of Advertising Agencies The importance of implementing
Premium Marketing Advertising Sales
address the full scope of communication inside and outside the organization‚ and to do so with a clear management perspective. However this need gave birth to the development of corporate communication. (Whittaker 1996) from Barker R‚ Angelopulo‚ G. Integrated Organizational communication. 2006‚ says that corporate communication has been described as the interactive; technical information system of the corporation; human resource aspects of organizational capacity to produce an effect; the development
Premium Marketing Communication Strategic management
Idial Battle October 16‚ 2010 Digital Citizenship “What is Digital Citizenship? Why is it important that we understand Digital Citizenship and appropriately practice it?" This year’s theme: Digital Citizenship In order for students to become responsible digital citizens‚ they must: *Understand the ethical‚ cultural‚ and societal issues related to technology *Practice responsible use of technology systems‚ information‚ and software *Develop positive attitudes toward technology applications
Free Teacher Education Standardization
of what a digital camera is and the majority of people use digital cameras. According to a standard definition a digital camera is “…opposed to a film or video camera‚ uses an electronic sensor to transform images and video into electronic data”. Years ago people used to possess two different devices in order to take pictures and to make video. The need to spare space and make it more comfortable for people to do both things with higher quality results catalyzed the creation of digital cameras. The
Premium Digital camera Camera Memory card
Digital Journalism Final Exam Study Guide I) DIGITAL MEDIA • TRIAL Framework: • Technologies : tools and associated processes that are used to create meaning in media text • ex) camera‚ computer‚ microphone‚ internet‚ software • Representations : constructions of people‚ place‚ events‚ ideas‚ and emotions that are applied to create meaning in media texts • ex) people’s stereotypes of different types of people‚ how media represents people‚ places‚and every other things Institutions : the organizations
Premium Mass media Meaning of life Long shot
What is integrated and collaborative working and why is it so important in childhood practice? The numerous well-publicised child protection cases such as Baby P and Daniel Pelka have emphasized just what can happen when services fail to work collaboratively and this shows why integrated working and collaborative practice is vital and imperative. The outcomes of fatal accident enquiries‚ like the cases of the children mentioned‚ continually conclude that a lack of communication between agencies with
Premium Developmental psychology Children Act 2004 Childhood
RingPrototype of DIGITAL JEWELLERYDisplay TechnologiesTechnical specificationsDIGITAL JEWELLERY and its componentsWhat is DIGITAL JEWELLERY ?Introduction1. & ConclusionDisadvantages • By the end of the decade‚ we could be wearing our computers instead of sitting in front of them. The combination of shrinking computer devices and increasing computer power has allowed several companies to begin producing fashion jewellery with embedded intelligence. In Computer Fashion Wave‚ "Digital Jewellery"
Premium Computer Bluetooth Mobile phone
Kodak’s current position in digital imaging is focused on three areas: 1. Image capture (digital cameras) – cameras are still not boosting profits‚ but Kodak has secured 15% of the market‚ and have boosted advertising spending towards s more integrated marketing effort 2. Services (online photo manipulation) - spent significant dollars on R&D developing software 3. Image output (digital kiosks‚ inkjet printers‚ paper and inks) – network of 19‚000 kiosks at retail stores are highly profitable
Premium Digital photography Camera Digital single-lens reflex camera
POST GRADUATE CENTRE MSc. COMPUTER NETWORKING Network Administration Title: Network Management/Maintenance Models Lecturer: Mr. Sharif Salem Lecturer: Mr. Shahir Title: Network Management/Maintenance Models Lecturer: Mr. Sharif Salem Lecturer: Mr. Shahir Names : Usama Musa Hamdan Student ID# : 110030807 Semester : 2 Academic Honesty Policy Statement I‚ hereby attest that contents of this attachment are my own work
Premium