Integrated Marketing Communication (IMC) Template IMC situation analysis Summarise issues arising from the marketing plan that will directly impact on the communications strategy. Company analysis !" !" !" !" Company mission. Corporate goals. Issues related to an overriding corporate brand (if one exists). Budget for the IMC. Product analysis !" !" A summary of key product offerings and product life cycle issues. Existing brand themes‚ messages and appeals. Audience analysis !" !"
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Integrated report for McDonald ’s Corp. McDonald’s Corporation‚ which is famous for its BigMac and Happy Meal all over the world‚ is the world’s largest chain of hamburger fast food restaurant. The business started in the United Stated in 1940 as a barbecue restaurant‚ but the business has boomed in the following decades and ranked No. 111 of Fortune 500 in 2013 (CNN Money). For 2013‚ the company had total revenues of 28‚105‚700 USD and had a net income of 5‚585‚900 dollars. Among these huge revenues
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Group members : Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching‚ Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three:
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Case Study Invencibility Systems 1- Besides the factors identified‚ what other factors should invincibility systems take into account in its HR planning? At the moment Invencibility Systems has performed a very unique work on internal research‚ which has given a chance to its decision making managers to discover very individual aspects of the company. The firm’s research has looked at factors such as health phase out plan‚ marital status‚ age of employee‚ years at the company and job category
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This reduced Cisco’s inventory‚ increased predictability in lead times and on-time shipments‚ and simplified their processes. 2. Cisco manages to mitigate the conflicting objectives which arise from traditional supply chain management through integrated coordination efforts within Cisco‚ and with customers and supply chain partners. New product introduction requires technical expertise as well as effective management to understand the market‚ translate the market’s needs into a product‚ and bring
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Cisco Systems Case Study The nature of the marketing structure in today ’s world is very different from 10 years ago especially for the company Cisco systems. Technology is a big part of everyone ’s life now days‚ which makes the need and the market for products like the ones Cisco manufactures to be in high demand. Most of what Cisco systems manufactures in not for the average consumer‚ but the business to business market‚ although recently they have gotten into the consumer market for home
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Case Study: System Development Hanan Aldraawi Sullivan University: HCA535 System development is a process in which programmers with organization contribution write codes to solve a problem that face the organization system or automate a procedure. There are three major systems development techniques that been used to solve systems’ problems. The system development techniques are SDLC (Systems Development Life Cycle)‚ JAD (Joint Application Development)‚ and RAD (Rapid Application Development)
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Cisco Systems: Launching the ASR 1000 Series Router Using Social Media Marketing Overview: Launching the ASR 1000 Series Router Using Social Media Marketing case concentrates on Cisco Systems innovative explore and-learn the way of utilizing social media to launch its ASR 1000 Series Edge Router. The organization had chosen to eschew customary print and television media in marketing the new product and had chosen rather to center its endeavors totally on digital Marketing and
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Case Study Quado Systems In order to make a decision about The Taylor Corporation project Quad Systems management should evaluate all pros and contras. I suggest to do SWOT analysis of the project versus the company to accomplish this goal. * Strength: * Better price – Despite inability to estimate exact total price for implementing new Internet system‚ Quad assumes they can offer better price for Taylor Corporation. “Quado had a much lower overhead than the larger systems integration
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Case Study on Listo System Smriti Rajbhandari ID No: 14-S-3016 International American University MGT500: Organizational Behavior and Leadership Course Coordinator: Mr. Roshan Koirala May 10‚ 2014 Listo System Listo System‚ established in 1990‚ is one world’s top graphic service companies. It was launched when technological advancement were increasing and creating more competitive market. The company was successful to grow quickly into one of the top graphic service companies in the world. Listo
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