International Journal of Marketing Studies Vol. 1‚ No. 1 A Review of Marketing Mix: 4Ps or More? Chai Lee Goi Department of Marketing & Management‚ School of Business‚ Curtin University of Technology CDT 250‚ 98009 Miri‚ Sarawak‚ Malaysia Tel: 60-85-443-939 E-mail: goi.chai.lee@curtin.edu.my Abstract The main objective of this study is to review the present marketing mix applies particularly to the marketing. This study provides an idea to the marketers and can be used as tools to assist them
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integrated into bonds of unity have always enjoyed peace‚ stability‚ prosperity and permanence. And those torn by mutual disruptive tendencies among various sections of the society have always been short lived and become non- existent. The national integration is the process of uniting different people from all walks of life into a single whole. The most serious problem being faced by India in present circumstances is how to develop an atmosphere of national consciousness among so varied a people. Indians
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The marketing mix is often considered as the center of a marketing strategy. It is defined by Kotler and Armstrong (2010:84) as ‘the set of controllable‚ tactical marketing tools that the firm blends to produce the response it wants in the target market.’ These tools are; Product‚ Price‚ Place and Promotion‚ which are commonly known as the ‘4 Ps.’ A combination of these four components offers the ability to create a successful marketing mix that will produce the desired results. This essay will first
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Although I knew I was lucky and never thought of myself better than anybody I never really knew how lucky I was until I was 17 and decided to get a job. When I was getting ready for my first day at Burger King I expected to learn a few new things and meet a couple of people‚ but I had no idea that Burger King would mature me and make me realize how lucky I am. The first person I met was Matthew Wilder he trained me on my first day even though he is 2 years younger than me. Matt from the start was very
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Research and decision making Project Does Burger king or McDonald serve cheap and healthy Fast Food? Does Burger king or McDonald serve cheap and healthy Fast Food Abstract There are number of players in this fast food business like McDonald ‚ Burger King ‚ KFC‚ Wendy’s all are fast food restaurant which deals with variety of calorie intake food‚ some of them are nutritious while some of them are just fat intake. Research only McDonald and Burger King which has the healthy food. There has been
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BSBMKG502B - ESTABLISH AND ADJUST THE MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have
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Channel Integration- What is it ? In the world of Sales and Distribution Management‚ it is imperative to have upstream partners like logistics ‚ distributor ‚ retailers ‚ transporter and whole sellers to effectively sell the products manufactured by a company . Channel integration is a collaborative effort to bring together all these partners into the system and integrate the efforts so that all the partners are benefited out of it. By using the concepts of Channel Integration‚ rather than
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Marketing mix for competitive advantage: Introduction: The main intention of market research is to analyze the demand of customers. In fact‚ consumers are so close with the market research and product development to their integration into the 4 Ps--that people might even be called: The fifth "P" of marketing. The four P’s of effective marketing mix strategy was developed by McCarthy. Focusing upon customers‚ company could take right decision for the customers‚ according to the right place and
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Ways And Means of National Integration Education is of great significance for bringing out about National and emotional integration. It is a strong weapons which can be used effectively for achieving our national understanding. Some of the ways And means to promote National Integration are as under :- 1) National Policy of Education The policy should have the uniform pattern from primary to university level throughout the length and the breadth of the country. The following things should be implemented
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For Christianity and Psychology to be deemed compatible there has to be an integration between the two. Integration is defined as the combining of parts so that they work together or form a whole. The integration of Psychology and Christianity has four main models: the integration model‚ against model‚ of model and parallel model. The integration model which states all truth is God’s truth believes truth is unified and has one source. Therefore‚ truth of psychology cannot be deemed separate to truth
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