RIGOR‚ J. & TAYAG‚ J. Brand is a name‚ sign‚ symbol‚ or design‚ or combination of these that identifies the maker or seller of a product or service . Although certain brands offers various product line and brand extensions‚ it does not mean that a brand is strong already. Note that years of existence do not also define a strong brand‚ rather to consider a brand a strong one the brand should have high brand equity; a clear brand positioning; and it must be competitive in the
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Executive summary: This assignment is done to provide the user information on Brand Audit of GrameenPhone Ltd‚ the telecommunication company in Bangladesh. Telecommunication has been a booming industry during the last two decades. Gradually this industry is matching towards market saturation. So‚ brand audit is also become very important and complex as well. The four major players GP‚ Banglalink‚ Robi‚ and Airtel by name are implementing same unique and confidential branding strategies to grasp
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American Journal of Scientific Research ISSN 2301-2005 Issue 79 October‚ 2012‚ pp.40-47 © EuroJournals Publishing‚ Inc. 2012 http://www.eurojournals.com/ajsr.htm Analysis of Factors Affecting Consumer Brand Preference in Brand Alliance Strategy Vahid Shokri Aliabadi Corresponding Author‚ MBA‚ Faculty of Virtual Education University of Isfahan‚ Isfahan‚ Iran No.5‚ 2nd Fl.‚ Eghlimi St‚ Southern Sohrevardi Ave Tehran (15657) Iran‚ P.O.BOX 15745-511 E-mail: shokri.ui.ac.ir@gmail.com Tel: 98-913-326-0868
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Product and Brand Decisions Basic Product Concepts -A product is a good‚ service‚ or idea -Tangible Attributes‚ you can touch it -Intangible Attributes‚ feeling you have from it -Product Classification -Consumer goods -Industrial goods Product Types -Buyer orientation -Amount of effort expended on purchase -Convenience-Gum @ a convenience store -Preference- You know what you like and what you want to get -Shopping -Specialty- anything
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overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand extensions well and Increase innovations. It could very well use its image & equity of safety for products like anti bacterial deo spray‚ shaving gels‚ etc Dettol’s benefits and features are very well received among the consumers‚ now it should move up towards the values and emotions in the brand value pyramid. Dettol‚ has come up with new Dettol Re-energize soap with
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to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brand element is trademarkable device intended to identify unique goods or services and differentiate themselves from their competition. Brand elements are designed to enhance brand awareness by cultivating brand associations that
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consumer communication revolution has been in progress‚ which challenges companies to create new channels of communications (Jackson and Shaw‚ 2009). Company can reward customers’ involvement in order to encourage them to promote the company and the brand. Media is the new innovation (Jackson and Shaw‚ 2009). This paper will analyse Aquascutum’s current underperformance and suggest some recommendations to its future development. Section I will explore the brand’s history and current situation of
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became a well-respected brand in the Eastern Central Region of the United States. Now‚ MMBC is faced with revenue losses and a changing demographic of the modern beer drinker. Current Market Research indicates that the newer and younger market prefers a lighter beer. With the United States being the largest beer-consuming market in the world‚ MMBC cannot afford to rest on its’ past brand image to drive sales and brand loyalty going forward. But‚ can MMBC introduce a light beer brand while still staying
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Coordinating Media To Build Brand Equity Introduction: In developing effective integrated marketing communications programs‚ marketing communications must sometimes be explicitly tied together to create or enhance brand equity. Brand equity is very important. After reviewing the nature of the problem‚ proposes‚ alternative strategies as soluation Factors Creating Weak Brand Links: Few factors create weak bran link. These ares- Competitive Clutter: Advertisement competing with other
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growing a thriving business is The Kowloon Dairy Ltd ability to continually present their customers with a fresh‚ diverse product line‚this is the chance to introducing the new food product line especially infant milk for children and baby with the brand name’’Kowloon Dairy slogan http://www.marketingteacher.com/lesson-store/lesson-international-marketing-promotion.html Company Background Kowloon Dairy Limited is one of three dairy producers in Hong Kong. It was established in 1940 by George
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