1 A project on Research and Methodology Submitted to University of Mumbai In the partial fulfillment of BMS Degree By the students of Class: SY BMS Div: A Semester :Fourth Group Members Khan Shazia Pooja Macwan Parmar Reema Sana Sayyed Sana Shaikh Shirin sheikh Studying at : Rizvi College of Arts‚ Science‚ Commerce Bandra (West)‚ Mumbai 400050. For the Academic Year 2009- 2010. 24 29 38 44 50 60 2 ACKNOWLEDGEMENT. We would like to thank our professor; Mr Samir Virani who gave the opportunity
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I. Summary of the Facts This case study analysis is on Samsung Electronics Company (SEC) and how it has climbed up the ranks in the past decade via calculated marketing strategies‚ extensive market research and analysis‚ and a risky bet on how the market will evolve. Samsung’s principle outlook took time and education from within and thereafter the general market. Samsung Electronics Company (SEC) began doing business in 1969 as a low-cost manufacturer of black and white televisions. In 1970‚ “Samsung
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Strategic Brand Management Case study: Harley-Davidson Contents Question 1 3 Question 2 5 1. Brand elements 5 2. Criteria 6 Question 3 8 1. Custom Vehicle Operations program (CVO) 8 2. Harley Owners Group (HOG) 8 3. Bar café 8 4. Exchange of motorcycle 9 5. Companies can learn from H-D 9 Question 4 10 1. Definitions 10 2. Equally successful 10 3. Non-equally successful 10 4. Co-branding or not? 11 Question 1 -------------------------------------------------
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OF LOCAL CELEBRITY ENDORSEMENTS ON FAMOUS BRANDS IN INDIA & CHINA TABLE OF CONTENTS Pages 1.0 INTRODUCTION 4 1.01 Evolution Of Celebrity Endorsement 4 1.02 How Endorsement Advertisement Has Evolved 4 1.03 Celebrity Endorsement In India 5 1.04 Celebrity Endorsement In China 5 1.05 Globalisation Of Celebrity Endorsements 6 1.06 Localisation Of Celebrity Endorsement On International Brands 6 1.1 DEFINITION OF CELEBRITY ENDORSEMENT
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REPUTATION MANAGEMENT Reputation management is the process of managing the reputation a particular company. Reputation Management is the process of removing negative opinions and converting those negative opinions in to positive one. Reputation management is the process of tracking people actions/opinions‚ looking for positive and negative opinions. Reputation management is not a new concept. Right from Tata groups to street vendors in the corner relies on their reputation. Reputations of
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organizational structure of Universal Luxury’s brands and R&D? ULV Organization: In order to pursue business unit and brands objectives of making savings on product development and encouraging cross-pollination of innovation across brands‚ Perfumes and Cosmetics division adopted to have both centralized organization for R&D function and decentralized organization structure for brand business units. With its mixed structure‚ ULV is expecting 1) to give each brand full freedom to develop its markets
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environment‚ there was actually no major concern to the consumers about filtering the tap water until it became an issue. During the decade of 90’s‚ the sensitivity people showed about some health-related accidents helped Brita to easily increase their brand awareness to the public and create a significant market. As the market grew and the product became popular‚ a lot of people perceived Brita pitcher as a present for their friends and close ones. [Exhibit 6] Retail Market Shares (United States‚
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food drinks market‚ and is currently a Rs1‚000 crore brand in India Brand story: From a drink that was supposed to promote a good night’s sleep to one that can help children grow taller‚ stronger and sharper‚ Horlicks has come a long way. Simultaneously‚ its brand image‚ too‚ has changed—from a fuddyduddy‚ boring health drink recommended by doctors to something that is nourishing‚ and enjoyable. In 1992‚ as its market share grew‚ the brand extended itself to a new product—Horlicks Biscuits.
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L’Oréal Brandstorm: Brand development plan On behalf of the University of Amsterdam Name K. janssen Name C.Kock Name F. Boer Course Branding Date 20 maart 2015 Word count x Outline Case study 1 1. Introduction‚ Lancôme in to the travel retail industry..............................................3 2. Lancôme.....................................………………………………….…….……........4 2.1. Lancôme’s target group.................... …….....……
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Business English ( taken from MAKET LEADER) UNIT 1 BRANDS A. List some of your favourite brands. Then answer these questions. 1. Are they International or national brands? 2. What image and qualities does each one have? Use the following words and phrases to help you. [pic] 3. Why do people buy brands? 4. Why do you think some people dislikes brands? 5. How loyal are you to the brands you have chosen? For example‚ when you buy jean‚ do you
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