What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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Vol. I – Intelligent Buildings - Show-Ling Wen‚ Chiang-Pi Hsiao‚ Ching-Tzu Chen INTELLIGENT BUILDINGS Show-Ling Wen Department of Architecture and Urban Design‚ Chinese Culture University‚ Taipei‚ Taiwan Chiang-Pi Hsiao Architecture and Building Research Institute (ABRI)‚ Taipei‚ Taiwan Ching-Tzu Chen College of Environmental Design‚ Chinese Culture University‚ Taipei‚ Taiwan U SA NE M SC PL O E– C EO H AP LS TE S R S Keywords: intelligent building‚ design specifications
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Diamond Building-Bangunan Suruhanjaya Tenaga‚ Putrajaya Energy-efficient buildings are designed with emphasis on environmentally friendly‚ such as energy and water efficiency‚ indoor environmental quality‚ use of renewable energy and so on. From the physical characteristics of the buildings we can see the use of glass which will allow entry of sunlight‚ thus reducing the use of lights. This shows the savings in electricity consumption. In addition‚ heat from the lights can also be reduced by it
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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DEPARTMENT OF BUILDING FACULTY OF ENVIRONMENTAL DESIGN AHMADU BELLO UNIVERSITY‚ ZARIA BUILDING CONSTRUCTION TECHNOLOGY BLDG 501 ASSIGNMENT BY MOHAMMED O. MUBARAK U05BD1041 2010 BUILDING CONSTRUCTION TECHNOLOGY 2010 Q1-CONCEPT OF GREEN BUILDING/ENVIRONMENTALLY FRIENDLY BUILDINGS G reen Building is a holistic approach to programming planning‚ designing‚ and constructing (or renovating) buildings and sites. Green building is the practice of creating structures and using processes
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Green Buildings Can Save Us Green buildings‚ or energy-efficient buildings‚ are perceived to be the kind of modern buildings that can save energy by implementing advanced technologies in these days. Looking at many good examples on the internet or television about these energy-efficient buildings‚ I feel that if we have the technology‚ why wouldn’t we do something to save us from the increasing shortage of energy? It is easy and if we change all our old style utilities‚ we can live more comfortably
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organizations while attempting at strategic realignments‚ try to capture these opportunities and avoid the emerging threats. So it is very important for organizations like Intel to study and understand about the external environment. To do this‚ we can use the PESTEL framework. P POLITICAL E ECONOMIC S SOCIO-CULTURAL T TECHNOLOGY E ENVIRONMENT L LEGAL In PESTEL framework‚ the external environment is classified into six broad categories: Political‚ Economic‚ Social‚ Technological‚ Environmental
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BRAND PERSONALITY - THE RELATIONSHIP BASIS MODEL Some people may never aspire to have the personality of a competent leader but would like to have a relationship with one‚ especially if they need a banker or a lawyer. A trustworthy‚ dependable‚ conservative personality might be boring but might nonetheless reflect characteristics valued in a financial advisor‚ a lawn service‚ or even a car – consider the Volvo brand personality. The concept of a relationship between a brand and a person (analogous
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Table of Contents Introduction……………………………………………….1 I. Improving Energy Efficiency…………………………1 II. Environmental Benefits of Building Green………..9 III. Social Benefits………………………………………..12 IV. LEED Certification…………………………………...12 Conclusion……………………………………………….15 Work Cited……………………………………………….16 Figure 1…………………………………………………... 3 Figure 2…………………………………………………....5 Figure 3…………………………………………………....5 Figure 4…………………………………………………....6 Figure 5…………………………………………………....7 Figure 6…………………………………………………
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Decay and deterioration can happen in a building for any number of reasons. The first being poor repair and maintenance of the building over its life by users or those responsible for its maintenance such as a landlord etc. It can also mean that there were original problems with the building that impair its ability to function as intended‚ these may not have been uncovered during the snagging process at the end of the construction stage. These building problems are referred to as defects‚ depending
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