COMPANY CASE: SHANGHAI TANG: China’s First Great Luxury Brand One rainy October night in 2002 in a 1‚300 year-old Confucian temple in Shanghai‚ journalists from three continents‚ local bigwigs‚ style-conscious Chinese yuppies (chuppies)‚ and three Chinese soccer stars gathered to watch a fashion show. Raphael le Masne de Chermont‚ CEO of the Chinese lifestyle brand Shanghai Tang‚ is unconcerned about the weather and its possibly detrimental effects on 46 expensive garments which were about to
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BRAND MANAGEMENT Case No. 1 INTEL: BUILDING A TECHNOLOGY BRAND INTRODUCTION Intel’s corporate branding strategy‚ which many credit for the company’s unparalleled success in the microprocessor industry during the 1990s‚ stemmed from a court decision. On March 1‚ 1991‚ District Judge William Ingram ruled that the “386” designation used by Intel for its microprocessor family was a generic description and could not be trademarked. Intel had been confident that the judge would rule in its favor
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About Intel Corporation: Intel Corporation is the biggest semiconductor and manufacturer in the world and changes the global marketplace radically. The Intel Corporation was founded and incorporated by Moore and Robert Noyce on 1968. The first PC (personal computer) were developed though the innovation of Intel Microprocessors. Being the pioneer of the microprocessor market had its advantages. The microprocessor market was a relatively new one‚ and barriers to market entry helped Intel become a
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Strategic Management Shanghai Tang Case Study MGT 302 - Strategic Management Shanghai Tang Case Study 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 2013 TRAN Ngoc Phung (Fiona)-00026680T Lecture name: Mo Kader 5/12/2013 Shanghai Tang Case Study Shanghai Tang offers a unique women and men ’s fashion. Discover a new elegance‚ from clothing to accessories and home decoration. It was founded in 1994 by Hong Kong businessman David Tang. The brand’s global expansion
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causing a fierce competition in Chinese luxury industry. This article aims to explain the underlying reasons for Chinese luxury boom in the aspects of economy‚ society and psychology. By studying the case study of traditional cheongsam company Shanghai Tang‚ the bright future of domestic luxury brands can be seen. Through SWOT analysis of local apparel companies‚ accessible advice to build Chinese luxury brands is provided‚ especially in the apparel industry. Keywords: luxury brands‚ clothing‚ apparel
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The Tang Dynasty lasted for nearly 300 years‚ beginning in 618 A.D.‚ China was reunited‚ and ending in 907 A.D. Their emperor Li Yuan‚ who later became emperor of Gaozu‚ had a son named Tang Taizong. Tang Taizong helped form the Dynasty into the largest‚ richest‚ and most centralized government of that time. Tang Taizong’s reign as emperor‚ lasted from 627 A.D to 649 A.D. He formed a very strong central government and perfected the civil service examination. He greatly promoted foreign trade and
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Intel in the DRAM business Intel‘s first two products were introduced in 1969: two semiconductors‚ but neither product was a commercial success. These two semiconductors were called SRAM - the 3101 (a 64-bit bipolar static random access memory‚ or SRAM and the 1101 (a 256-bit MOS - metal oxide semiconductor - SRAM In 1971 Intel introduced a new semiconcuctor‚ (the 1103‚ a 1-kilobite DRAM (dynamic random access memory) chip which became in the following year the world‘s best sellig semiconductor
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semiconductor product. Intel’s strategy was to come up with revolutionary product design and to be first to market with innovative devices. This strategy required enormous investments in process technology and manufacturing equipment. Between 1974-1984‚ Intel started losing market share to Japanese competition. This lost in market share can be attributed to several reasons. The first would be the fact that patents were not easily enforceable for DRAMS. Additionally the Japanese competitors have invested
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history class‚ I know some of the potteries were made in a low-temperature and added lead-glazed. Then people mixed different metal oxides after calcination. That is why the pottery looks like pale yellow‚ sienna and brown. That is similar series of Tang tricolor of China that left me a deep expression in my childhood when I took a study trip to Luoyang. The series of tricolor horse is colorful. Generally‚ It can be made as animal‚ tools and characters. That is related to the history of China. Ancient
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analysis of a publicly traded company‚ Intel Corporation. A discussion about the financial health of Intel has the ultimate goal of making recommendations to other investors. Horizontal analysis facilitates the required data for calculating certain ratios. In addition‚ this paper reports the negative and positive trends seen in Intel’s financial history as well as calculates the current ratio‚ quick ratio and cash to current liabilities ratio. Company Overview Intel Corporation‚ located in Santa Clara
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