Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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1.0 INTRODUCTION The chief financial officer (CEO) of TELUS Corporation (Telus) has just been informed that Moody’s‚ a bond rating service‚ has downgraded the firm’s credit rating to one notch below investment grade. The CFO’s challenge is to determine what specific actions‚ if any‚ to recommend to the firm’s audit committee. In solving this problem‚ the members of this group decided to divide the work into four main parts. The first part will contain the major problem that led Moody to downgrade
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Colfax Corporation Student Name School name Overview Colfax Corporation is one of the world’s best producers of industrial fluid handling equipment with the concentrated niche of the pump market also known as positive displacement technology. Unfortunately‚ the positive displacement pumps faced severe limitations from engineering and procurement groups across the world concerning that the PD technology is minimal because in many engineering universities’ centrifugal pump technology
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APPEX CORPORATION Background Appex Corporation’s business is supplying management information systems and intercarrier network services to various cellular phone companies. In 1986‚ Appex entered this fast-growing market as a very small organization. Between 1986 and 1990‚ revenues grew 1600%. Similar growth was also seen inside the company as the number of employees rose from 26 to 180 between 1988 and 1990. Due to the relative youth of both cellular phone technology and Appex‚ the company
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Altex Corporation Case Study: PROJ 6302 H1 1. Why was a risk management plan considered unnecessary? According to the contract award‚ contracts at that time did not require that a risk management plan be develop while according to the sponsor the risk management plan was not necessary because most of the new weapon systems requirements are established by military personnel who have no sense of reality about what it takes to develop a weapon system based on technology which does not even exist yet
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1) Estimate the WACC that is appropriate for discounting the Collinsville plant’s incremental cash flows. You should estimate and present each component of the WACC separately‚ explaining briefly but clearly what assumptions you are making for each of them. In the same spirit‚ estimate the appropriate all-equity cost of capital for the APV-based valuation. WACC calculation. WACC = RD*(1-t)*D/(D+E)+RE* E/(D+E) Cost of equity We assume that risk free rate (Rf) equals rate of long-term Treasury
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The history of the Carnival Corporation begins in 1972‚ when Ted Arison set up Carnival Cruise Lines as a subsidiary of the American International Travel Service. The first ship ran aground‚ but Arison remained steadfast in achieving his vision of a cruise line offering affordable vacation packages to middle-income consumers. By 1977‚ Carnival had three ships‚ and ten years later‚ as the industry leader‚ the company went public. In the early 1990s‚ Carnival began to diversify into land-based entertainment
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Variations should not be acted upon unless the change has been authorized by the recognized authority. An authorized change becomes a change order‚ which will affect the cost of the project. In the case of Millennium Erectors Corporation‚ regarding the R Square Residences project‚ there have been at least four variation orders issued in the past few months by the project engineer. Two of them will be studied for the sake of this report. The first example is the front
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As I expressed in my previous letter addressed to you in May 2017‚ Cives Corporation (“Cives”) had significant concerns at that time involving the manner in which Starr Indemnity and Liability Company (“Starr”) has taken a position in the above litigation that is adverse to Cives. As you are aware‚ Cives is one of the insureds afforded coverage and a committed defense under the CCIP policy that Starr issued to Lend Lease for the River Point project. Starr’s prior position as expressed in your April
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To: Dan DiMicco From: McKensie Booth Subject: Strategic Management Date: 11/9/2010 Nucor Corporation Memo Response: Per your request I have analyzed Nucor Corporation and the steel industry. After performing both strategic and financial analysis I offer my recommendations. Executive Summary: Nucor Corporation was the most profitable steel producer in North America in both 2005 and 2006. It is regarded as a low-cost steel producer in the United States‚ and one of the most
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