BRAND PORTFOLIO MANAGEMENT AND THE ROLE OF BRAND ACQUISITIONS A Dissertation Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Doctor of Philosophy in The Interdepartmental Program in Business Administration (Marketing) by Yana Kuzmina B.S.‚ Moscow State Technical University (Russia)‚ 2001 M.B.A.‚ Southeast Missouri State University‚ 2004 August‚ 2009 ACKNOWLEDGEMENTS
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CASE STUDY 1 AMD vs. INTEL Group 4 Fariba Ma’soomeh Hadi Ahmad Salman 21. Mar. 2010 DBA / MMU AMD vs. INTEL Competitive Challenges The competitive challenges between the top two-chip maker Intel and AMD took a new dimension due to different strategic initiatives taken by both the companies. It is obviously clear that in a condition like competition between these two giants the strategies taken by each can emphasize on the other side of market as it influence the success of the
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specialty stores are swiftly replacing the traditional formats dramatically altering the retailing landscape in India. Different retail formats are present in the market. Brands or retailers decide the formats based on their products. Brands generally consider three types of retail formats: Exclusive brand outlet‚ large format store‚ Multi brand outlet. India is the third-most attractive retail market for global retailers among the 30 largest emerging markets‚ according to US consulting group AT Kearney’s
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FACULTY OF BUSINESS MANAGEMENT BM 775 – MASTER IN OFFICE SYSTEMS MANAGEMENT OSM732 – MANAGING ORGANIZATIONAL CHANGE SEMESTER MARCH 2012 – JULY 2012 TEST NO : 2 WEIGHTAGE : 20 PERCENT TIME : 2 HOURS INSTRUCTION : ANSWER ALL QUESTIONS SECTION A : 60 MARKS QUESTION 1 a) Define the meaning of the term ‘culture’. (2 marks) Culture describes patterns of behaviors that from a durable template by which ideas and images can be transferred from one generation to another
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Bargain Brand vs. Brand Name Introduction In this lab the main purpose was to research for a company that made bargain brand products to see if college students equally like bargain bands to name brands. The experiment that was preformed was based solely on the taste of the products. To be sure the only thing that affect the experiment was taste‚ the experiment was made a single blind experiment‚ which is simply the administer knows which product is which but the test subject does not. To start
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Introduction In this essay I have explained the importance of computerised accounting using ERP solutions. First I explain various accounting processes in a company in two broad classes. Then I explore various features in the mySAP ERP solution and how they cater to these processes. Then I explain the recent changes in accounting standards due to the Sarbanes Oxley act and their repercussion to the design of ERP solutions. Then I explained how mySAP helps companies to be compatible with the regulation
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University of San Carlos School of Business and Economics Department of Business Administration CES REPORT Submitted By: Djahara B. Sani Submitted To: Mrs. Janet Pontevedra August 31‚ 2011 1. The CES activity I have participated in was the USC Trade Fair of the Business Administration and KNN (KapamilyaNegosyo Na) last August 22-26‚ 2011. It was a four - dayactivity of exhibiting and selling different products at the USC WrockledgeYard during the USC University Days. All the BA
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frequently refer to ’brand values’ as if everyone knows what we mean. It is assumed that there is a general understanding that a brand stands for something and what it stands for must have a value. These values can be critically important or small inconsequential things but above all they are the things which give the brand its worth and differentiate it from all others. Through these brand values a product or service is enhanced beyond its functional purpose. In this context the brand provides the consumer
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Forty years after the imposition of martial law in the Philippines‚ in accordance with Presidential Proclamation 1081‚ dated September 21‚ 1972. Most Filipinos have their different opinions and speculations why former president Marcos declared martial law‚ was it to restore the order of the nation that was being torn down by‚ himself‚ the leader of this very own nation or was it for his personal reason to extend his reign beyond December 30‚ 1973. Had it not for our misplaced values and oblique
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Group Brand Audit Project Your group assignment is to pick a brand from the list of brands(attached) and conduct a thorough brand audit. Each group must study and analyze a different brand. Brands will be assigned on a "first come‚ first serve" basis. Post your group’s choice of brand and gp number on the “questions for Prof/TA” board so that everyone can see your group’s choice. This way‚ the other gps will know which brands are already taken on a first come first serve basis. Once your
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