"Intensive distribution channel strategy" Essays and Research Papers

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    HBS CASE: THE FASHION CHANNEL Answers by Chenghao Zheng (Chuck) 1. What insight do you get from the consumer and market data? TFC’s revenue for 2006: $310.6 million ($80 million from affiliate fees and $230.6 million from ad sales) Strength: the only network dedicated exclusively to fashion‚ with up-to-date and entertaining information broadcast 24/7 Weakness: no detailed segmentation‚ branding‚ or positioning strategy According to customer analysis: there are four groups of customers‚ Fashionistas

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    Kd – Distribution Coefficient Name: Stephanie Leath Date of Experiment: 10-7-2008‚ 10-14-08 TA’s Name: Gayan Senavirathne Lab Section: 012 Lab Partner’s Name: Eno Latifi Single Extraction was performed by: Stephanie Leath Fill in the blanks from data of the single extraction. 1.

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    Chapter 6 Continuous Probability Distributions Case Problem: Specialty Toys 1. Information provided by the forecaster At x = 30‚000‚ [pic] [pic] Normal distribution [pic] [pic] 2. @ 15‚000 [pic] P(stockout) = 1 - .1635 = .8365 @ 18‚000 [pic] P(stockout) = 1 - .3483 = .6517 @ 24‚000 [pic] P(stockout) = 1 - .7823 = .2177 @ 28‚000 [pic]

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    Probability Distribution Memo To: Howard Gray‚ CEO; Jean Dubois‚ VP Mechanical Watch Division; Uma Gardner‚ VP Production; Amanda Hamilton‚ VP Marketing After identifying the business problem of falling sales and an increase in rejections by the Swiss Official Chronometer Control‚ conducting a study for research will prove to identify a solution. Researchers performed a study of a sample population of 500 people. The study reveals 60% of the watches purchased are certified and the average

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    Westchester Distribution Inc.‚ a reputable beer distributor‚ received a concerning letter from a customer’s attorney. The letter stated that the customer‚ Mr. Moon‚ received “improper discounts” on a shipment of beer. The tone of the letter is hostile‚ and the attorney asks that Westchester refund the sale to “avoid any prejudice”. Vince Patton‚ the President of Westchester‚ investigated the situation and found that some of his employees were involved in illegal activities. It was revealed that they

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    Business! For Everyone! Creamline’s ice cream products are indeed delicious‚ but you won’t find them in your favorite supermarket. This is because Creamline’s primary distribution system is the network of sari-sari stores scattered all over the country‚ says Martinez.  As its contribution to nation-building‚ says Madrid‚ Creamline has come up the Instant Negosyo concept. For a small amount of money‚ a sari-sari store owner can be a retailer of Creamline products. All he needs to do is purchase

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    1.  What’s it like to work at Google? (Hint: Go to Google’s Web site and click on About Google. Find the section Jobs at Google.) What’s your assessment of the company’s work environment? In my opinion‚ a lot of people want to work with Google because of high salary. They all think that they can get rich from working in there. If you see in this case‚ Google company is the top ten companies and Fortune Magazine ranked Google company to be number one to work with in best company category so employees

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    The Unequal Distribution of Health This essay aims to look at the unequal distribution of health‚ focussing on ethnic minority inequalities. Health is defined as a state of emotional‚ physical and social well being and not just the absence of illness and disease. Health has been steadily improving however not everyone is able to share the benefits of the improvements. The difference in one’s health status is driven by inequalities in society. Health is shaped by many factors such as lifestyle

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    Equitable distribution of marital assets and liabilities.-- (1) In a proceeding for dissolution of marriage‚ in addition to all other remedies available to a court to do equity between the parties‚ or in a proceeding for disposition of assets following a dissolution of marriage by a court which lacked jurisdiction over the absent spouse or lacked jurisdiction to dispose of the assets‚ the court shall set apart to each spouse that spouse’s nonmarital assets and liabilities‚ and in distributing the

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    marketing communication channel. But there are varieties of ways to attract the consumers. And‚ a marketer needs to choose the effective way of communicating to their target markets. Marketing communication channels accomplish a specific communication task with a specific target audience during a specific period of time. Ref: Kotler‚ P. Armstrong‚ G. (2004) Principles of Marketing‚ 10th Edition‚ Pearson‚ Prentice Hall Among the different marketing communication channels or advertising media

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