The Strategy of International Business Chapter Outline OPENING CASE: The Evolving Strategy of Coca-Cola INTRODUCTION STRATEGY AND THE FIRM Value Creation Strategic Positioning Operations: The Firm as a Value Chain Organization: The Implementation of Strategy In Sum: Strategic Fit GLOBAL EXPANSION‚ PROFITABILITY‚ AND PROFIT GROWTH Expanding the Market: Leveraging Products and Competencies Location Economies Experience
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THE BASIC COMPETITIVE (Business Level) STRATEGIES Business strategy focuses on improving the competitive position of a company’s or business unit’s products or services within the specific industry or market segment that the company or business unit serves. Competitive strategy raises the following questions: ❖ Should we compete on the basis of lower cost (and thus price) or should we differentiate our products or services on some basis other than cost‚ such as quality or service?
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Turn around strategies‚ Business Model and Generic strategies notes a) Turnaround Strategies for Businesses in Crisis Signs of a crisis; declining performance measures e.g mkt share‚ roce‚ margins‚ revenues‚ profits‚ increasing costs‚ staff exodus Sources of a crisis Defects in management/ Poor management/neglecting key tasks Failure to change with changing environment Over-expansion Corruption Lack of resources Too much debt Poor strategy Failure to control costs/high costs
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NIKE ANALYSIS USING THE BLUE OCEAN STRATEGY Nike Corporate Strategy Mission Statement: “Our mission at Nike is to be a company that surpasses all others in the athletic industry”. Visual Awakening Competitors - Reebok Key Opportunities Threats Internal & External Industry Analysis Visual Exploration Major and Subordinate Problems: Finance –Declining stock market price. Strategy Formulation- Loss in market share for shoes and apparel to non-traditional athletic companies . Marketing-
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Blue Ocean Strategy Paper MKT/421 September‚ 29‚ 2014 Blue Ocean Strategy Paper Companies are not eternally remaining on the market in a productive way. It is normal to find industries that make wise decisions‚ but there is also the possibility that the decisions taken have not been the best. Our mission as marketing managers is to discover the wise decision that would mark not only within the industry‚ but also in the market with the purpose of repeating that decision in a clever and a systematic
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Blue Ocean Strategy Paper Adel Erolsky University of Phoenix MKT/421 Ron Rosalik August 25‚ 2014 Blue Ocean Strategy Paper In today’s business world‚ competition is a big concern for nearly every corporation. The competition on the market is getting stronger and more difficult to overcome‚ in many situations corporations terminate their products‚ production‚ or their services‚ just because it is impossible to continue; the cost is too high to focus on gathering development projects in marketing
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Home Assignment Implementing the Balanced Scorecard to align IT and Business Strategy Contents 1 Introduction 1 1.1 Balanced Scorecard – an overwiev 1 1.2 Course of investigation 1 2 Balanced Scorecard for a better performance 2 2.1 Three key problems 2 2.2 System of Balanced Scorecard 3 3 Components of Balanced Scorecard 4 3.1 The purpose of the implementation 4 3.2 Four Perspectives 4 3.2.1 Customer perspective 5 3.2.2 Financial and economic perspective 5 3.2.3 Internal
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Porter ’s Generic Strategies If the primary determinant of a firm ’s profitability is the attractiveness of the industry in which it operates‚ an important secondary determinant is its position within that industry. Even though an industry may have below-average profitability‚ a firm that is optimally positioned can generate superior returns. A firm positions itself by leveraging its strengths. Michael Porter has argued that a firm ’s strengths ultimately fall into one of two headings: cost
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blue ocean strategy ® Go where profits and growth are – and where the competition isn’t www.blueoceanstrategy.com © Kim & Mauborgne R esearching the history of blue ocean
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competitive strategy in order to survival and develop. If Red Ocean is the term used to call the traditional market‚ Blue Ocean is a new term which implies the market spaces that companies need to exploit to become a winner in the market. What are the differences between Red Ocean and Blue Ocean which the firms need to know to have a lucid choice? In this essay‚ the first part will provide an overview of Blue Ocean strategy. How to create a Blue Ocean and what a cornerstone of Blue Ocean strategy is are
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