savings in the tourism division of Malaysia. The Malaysia government is totally dedicated to the development of this division. Over the last 12 years‚ wide promotional campaigns have been engineered both locally and overseas to attract tourists from around the world. Even though the economic slowdown‚ the tourism industry is still remains strong. Today‚ Malaysia is one of the most popular tourist destinations in Asia. Malaysia’s continuous efforts to improve the quality of tourism services and communications
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The negative affect of trends in the leisure industry. In the following essay‚ the researcher will be concentrating on the negative affects which arise when following the trend in the hospitality industry‚ in particular online bookings versus the gold old travel agency. Over the years‚ it can clearly be seen that a trend towards online bookings has been established. Nowadays‚ all major airplane companies as well as mile collection corporations allow every individual to book trips online. According
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adopted a multi-pronged approach for promotion of tourism‚ which includes new mechanism for speedy implementation of tourism projects‚ development of integrated tourism circuits and rural destinations‚ special capacity building in the unorganized hospitality sector and new marketing strategy. A nation wide campaign‚ for creating awareness about the effects of tourism and preservation of our rich heritage & culture‚ cleanliness and warm hospitality through a process of training and orientation
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This essay aims to discuss the complementarities between the agricultural and industrial sectors in the process of economic development of Less Developed Countries (LDCs) like Zambia. To achieve this aim‚ an exposition of the role of agriculture and industry will be put forward based on some of the theoretical assumptions of Sir Arthur Lewis’ dual economy model and Albert Hirschman’s conceptualization of the inter-sectoral relationships. Relevant examples and definitions will be presented as a way
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1. Trends in lodging industry in general 1.1. Sustainability In recent years‚ environment friendly‚ “going green” has affected many hotels in the way they are designed‚ built or refurbished and operated. The market of environmentally concerned consumers is growing and it is important to cater to their needs. (Kapiki‚ 2012) In addition‚ going green is seen as means of giving back to the community and environment as well as reducing operational cost. For example‚ 59% of respondents from a survey
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Problem Statement The growth and development of tourism in Trinidad from 2002–2007 and its effects on the economy and society. Statement of the Problem Tourism plays a major role in the growth and development of Trinidad. Many initiatives have been put in place to expand the industry. The government of Trinidad is committed to establishing and implementing standards of development and maintenance for the tourism industry. They try to maintain all the tourist attractions such as beaches and museums
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Number : | 40073098 | Title: | A study of building and measuring brand equity in hospitality industry | Comments: | | Mark( /25) | Marked by : | Date : | Background to the Study and Overall Research Aim: If growing brand equity is the key to future business success‚ it makes sense that one should have a way to quantify and measure such equity. (Keller‚ 1997‚ pp.372-379) For hospitality industry‚ brand equity is an important intangible asset to hotel that has psychological and
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CHAPTER 9 TOURISM Kerala is a green strip of land‚ in the South West corner of Indian peninsula. Its unique feature‚ culture and traditions‚ coupled with its varied demography has made Kerala one of the most popular tourist destinations in the world. This Tropical paradise with its spectacular and diverse natural attractions has greatly attracted holiday makers from across the world. Kerala is one among the longest- lived‚ healthiest‚ most gender equitable and most literate regions makes it distinct
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2015‚ the industry needs to address these problems. The key areas of technological development are likely to be online booking and mobile technology‚ Customer Relationship Management (CRM)‚ smart card technology‚ online social networking‚ data security‚ Artificial Intelligence (AI)‚ self-healing technology and in-room product innovation. As online usage has soared over the last decade the internet has become a vital outlet for all retailers. Online Travel Agents The relationship between the OTAs
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The Primary Sector: The primary sector of industry as a whole is declining. Although there are areas in which profit can be made including extraction of minerals (sand‚ gravel) and organic food production‚ there are no longer many advantages to start a new business in the sector where the output is falling down. The trend for farms like Seldom Seen Farm which produce fruits and vegetables or red meat (beef‚ pork‚ lamb) has gone down and has been replaced by fish farms and food organics farms
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