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    Competitive Analysis The health club industry has continued to see an increase in the amount of health clubs/fitness centers. Since 1992‚ the United States has seen the number of health clubs increased by almost 40 percent‚ from 12‚635 to 17‚531 facilities. It has also seen an increase in membership by almost 60 percent‚ from 20.8 million to 32.8 million. What this all means for Fun 4 Life Fitness Center‚ LLC is that the market is ever growing which translates to more competition. Most fitness

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    The Effects of Modernity on Identity in Fight Club Identity is a definition of the self‚ an explanation of character. However‚ in the movie Fight Club‚ the components that comprise outward identity often prove to be transitory. Edward Norton’s "Jack" character asks‚ "If you wake up at a different time‚ in a different place‚ could you wake up as a different person?" The effects of modernity lead to the impermanence of self image‚ and the decay of identity. Rather than having a true identity‚ "Jack"

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    The novel Fight Club by Chuck Palahnuik is about an unnamed man with a severe insomnia whose alter ego‚ Tyler Durden‚ creates a destructive cult based around a fight club. Throughout the book‚ there are many hidden themes‚ one which is emasculation. In Fight Club‚ the men of that generation are being emasculated. Castration is the biggest sense of emasculation to exist due to the lack of testosterone. The protagonist goes to a testicular cancer support group to relieve his stress from everyday life

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    able to control peoples behaviours at all times. Institutions create sets of rules‚ and regulations that they make known to discipline people in order to keep them to behave within what society views as normal. By looking closely at GoodLife Fitness club we are able to see how they utilize the institutional gaze to discipline their members into behaving within the norms associated with being a good member in a fitness facility. GoodLife Fitness is a very popular fitness

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    Joy Luck Club

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    The Joy Luck Club “The elements were from my mother’s own vision of organic chemistry. Each person is made of five elements‚ she told me. Too much fire and you had a bad temper. That was like my father‚ whom my mother always criticized for his cigarette habit and who always shouted back that she should keep her thoughts to herself. I think he now feels guilty that he didn’t let my mother speak her mind. Too little wood and bent to quickly to listen to other people’s ideas‚ unable to stand

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    Gina Ferrari Eric Netterlund Fall 2011 Textual Analysis Essay The classic 1996 film Fight Club is a social commentary about our generation‚ which is in many ways devoid of spirit and marked by consumerism. It is the story of a man’s spiritual journey towards enlightenment in modern society and his attempt to find his place in the world. It stresses a post-modern consumer society‚ reveals the loss of masculine identity amongst gray-collar workers‚ and examines the social stratification marked

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    Zach Kula Mr. John ENG3U May 17‚ 2014 In Chuck Palahniuk’s Fight Club‚ the main character is presented as a lifeless‚ dull person. He leads a consumerist life where his possessions are what he values and are what he believes form him as a person. Once his condominium gets blown up‚ he believes his personal identity gets destroyed. He also has insomnia‚ and in order to resolve it he goes to support groups for people with terrible conditions. He cries with them‚ which allows him to sleep peacefully

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    culture pursues materialistic self-interest wither positively or negatively we see this contrast in Morris Berman’s book Why America Failed: The Roots of Imperial Decline‚ Frank Capra’s movie It’s a Wonderful Life and in Chuck Palahniuk’s movie Fight Club. Each of them giving us a different perspective on how they portray American‘s view on how we feel a need of materialistic items in our lives. Each piece we have looked at wither its Capra’s conflict of David vs. Goliath as his story shows us the conflict

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    The Joy Luck Club

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    to them by their mothers. They spoke of American husbands‚ equality between both sexes‚ and how they ’d rather believe that their futures could indeed be controlled. This novel being reviewed for recommendation in minority studies is The Joy Luck Club by Amy Tan‚ where the minority groups being presented are both the Chinese Gelman – Page 2 and women. The view seen of women in the United States is that of a rising class; once always under the wing of a male‚ but in the present day‚ rising to

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    Fight Club: Consumerism and the Oedipal Complex With a gun in your mouth it’s hard to narrate. The Narrator feels the cold metallic taste 190 stories up in the air on the roof of the Parker-Morris Building. Primary and secondary charges wrap around the base columns and in a few minutes all 190 stories will go into free-fall crushing the National Museum below. Welcome to Project Mayhem. If you destroy our history we can be the architects of the future. The Narrator attempts to raise his voice in

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