FanJingxuan ID: 2742482 Page 1 Principals of Marketing Chapter 5 Page166 1. Choose one of the following companies. What colors does it use predominantly in its logo or packaging? How do these colors affect the perception of its products? Answer: The color which L.L BEAN usespredominantly in its logo and packaging is green. Green symbolizesnature‚ freshness‚ health‚ andlife. It is the most restful and comfortable color.L.L BEAN is an outside door sports brand company. Their targeting customers are
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The Mini Cooper Company once raised a question: if Mini is not a car‚ what will it be? Although the brand didn’t know what kind of answer it would receive‚ the question caught consumers’ eyes and the replies helped the company to identify and satisfy customer demand. Apparently‚ marketing circumstance is complex and consumer psychology is hard to touch. Thus brand managers take great time and effort to resonate consumers‚ so as to promote consumption. For example‚ displaying advertisements on TV
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Ge Lin Mini Case1 Something Went Sour at Parmalat Discussion Questions: Question 1 (1)When confirming cash balances held on deposits‚ the auditor should list as the “balance per bank” on the top of the bank reconciliation for each bank account from each bank that the client utilizes in the business. And a confirmation letter is to be sent by the auditor and received in the mail directly back from each bank at offices of the public accounting rim. (2)The auditor should observe the opening of the
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place on July the 31th 2010. It was during the summer holidays when my family visited Canada to see our cousins. However‚ this event occurred in America‚ and in one of the busiest cities in the world. We had all travelled‚ for the past two days‚ in a mini bus from Canada to America. My aunt recommended us to go to America on a tour‚ as we could see far more attractions than that in Canada. The bus had a very warm and pleasant mood as we had seen enjoyed our short but pleasant‚ trip thoroughly. From
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effective in-hospital organization will be required for effective acute treatment options to be available to stroke patients. There are a couple of legal and ethical issues of this case. First let’s look the physician. Mrs. Smith presented the clear signs and symptoms of TIA (Transient Ischemic Attack) which is called mini-stroke. First of all‚ the doctor failed to send the patient to emergency room to get CT scan‚ MRI and tPA (tissue Plasminogen Activator) if there is no contraindication. The doctor
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A use case defines the interactions between external actors and the system under consideration to accomplish a goal. Actors must be able to make decisions‚ but need not be human: An actor might be a person‚ a company or organization‚ a computer program‚ or a computer system‚ hardware‚ software‚ or both. Actors are always stakeholders‚ but many stakeholders are not actors‚ since they never interact directly with the system‚ even though they have the right to care how the system behaves. For example
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Case Study Quado Systems In order to make a decision about The Taylor Corporation project Quad Systems management should evaluate all pros and contras. I suggest to do SWOT analysis of the project versus the company to accomplish this goal. * Strength: * Better price – Despite inability to estimate exact total price for implementing new Internet system‚ Quad assumes they can offer better price for Taylor Corporation. “Quado had a much lower overhead than the larger systems integration
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Cisco Systems Case Study The nature of the marketing structure in today ’s world is very different from 10 years ago especially for the company Cisco systems. Technology is a big part of everyone ’s life now days‚ which makes the need and the market for products like the ones Cisco manufactures to be in high demand. Most of what Cisco systems manufactures in not for the average consumer‚ but the business to business market‚ although recently they have gotten into the consumer market for home
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1. Mini-essay‚ “outline the most important strategies for academic success” What to do well at exams and project work? It means you may need to have some helpful strategies to help you achieve academic success. Why it is important to have strategies for study? Because it may make your study organized‚ thus to relieves the strain and stresses during the exam period. So‚ what are the most important strategies? Indeed‚ set and achieve goals‚ time and self-management‚ good mental health‚
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Frederick Douglass Mini Essay In the Narrative of the Life of Frederick Douglass‚ an American slave‚ Douglass describes the dehumanization of both slaves and slave owners. Many slaves were dehumanized by getting beat‚ raped and even killed. He has seen many horrid things like the incident with Denby’s death and how he had to fight over scraps of food. Douglass not only describes the dehumanization of the slaves‚ he also talks about how it also changed many of the slave owners that he had encountered
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