PR ROLES AND GENDER STUDY: GENDER ISSUES AFFECT INCOME IN PUBLIC RELATIONS FIELD BACKGROUND OF THE STUDY Glen M. Broom fathered roles research in communication and public relations (Broom‚ 1982; Broom & Smith‚ 1979). Broom’s research was focused on the consultant’s roles enacted for senior management by public relations experts. In the same year‚ Katz and Kahn (1978) introduced roles as a central concept in organizational theory. A role can be seen as “the expected behavior associated with
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through which brands and orgaisations are having instantaneous reach with the public. Public relations is the practice of managing the flow of information between an individual or an organisation and the public. The online networking sites like Facebook‚ Twitter‚ etc.. and fashion blogs‚ not only stand as a free online marketing platforms for the luxury brands and designers‚ but also as a tool to interact with the public. Small emerging brands and large fashion houses alike have tapped into this
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Title------Critically examine both the tensions and shared interests in the relationship between public relations practitioners and journalists. As public relations and journalism‚ the PR practitioners and the journalist are always related to each other nowadays. Both of them are important factors of the modern mass media‚ which aim to influence public opinions since the early twentieth century (Coombs and Holladay‚ 2010). In order to sharp citizen’s opinions‚ Charron(1989) mentions that the PR
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13-1 “Advertising‚ Public Relations and the 2008 Beijing Olympics” International Marketing Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics. Over the past three decades or so‚ the body of knowledge of public relations has grown significantly and public relations continue to evolve as a strong discipline (Sriramesh and Vercic‚ 2001). It is important to note that public relations are not marketing but good relations with the
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customer relations 2. Core concepts 3. Facets of customer relationship management 4. Importance of customer relations 5. Global perspective on customer relationship management 6. Role of Human Resources in Customer Relationship Management PART II –CUSTOMER RELATIONS‚ CUSTOMER SERVICE & PUBLIC RELATIONS 1. Customer Relations and Customer Service 2. Customer Relations and Public Relations PART III – CUSTOMER RELATIONS MANAGEMENT
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INTERNAL PUBLIC AND EXTERNAL PUBLIC Public for public relations can be classified into categories: (A) Internal Public. (B) External Public. MEANING OF PUBLIC RELATIONS:- Public: Public is group of similar individuals‚ an assortment of person having similar interest‚ problems‚ goals and circumstances. It generally from such sources that OPINIONS emerge. Public comes in many forms and sizes. They have a multitude of desires and wants. Public has its own likes and dislikes
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of the role of public relations in contemporary organizations? 1. Introduction Nowadays‚ to earn public understanding and acceptance‚ public relations is the management functions which is practiced to evaluates public perceptions‚ recognizes the policies and measures of an organization with public interest‚ and carries out a program of action (Hutton 1999). According to Grunig and Hunt (1984)‚ they have distinguished there are four models which describe how the public relations has been adopted
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INVESTOR RELATIONS Investor Relations (IR) is a strategic management responsibility that integrates finance‚ communication‚ marketing and securities law compliance to enable the most effective two-way communication between a company‚ the financial community‚ and other constituencies‚ which ultimately contributes to a company’s securities achieving fair valuation. Usually this is handled by the public relations officer and he reports to the Chief Financial Officer or the Treasurer. This is also called
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Public Relations is a distinctive management function which helps to build‚ manage and sustain mutual lines of communications and understanding between an organization and its public interest. Alternatively‚ most would simply sum up this one-liner as “PR represents Problem Resolution” which many PR practitioners and personnel does as a communication strategy and tactics to resolve many and varied problems for customers and organizations Many would ask what exactly are the criteria and key attributes
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Basic Concepts of PR Public Relations as Process (RACE) 1. Research 2. Action ( Program planning) 3. Communication 4. Evaluation Public relations: the management of relationships between an organization and its publics. Public Relations differs from advertising 1. Paid and vs. Free 2. Guaranteed placement vs. No guarantee 3. Mass media vs. Range of communication channels 4. Selling vs. Public understanding 5. External audience vs. Both external and internal Tools
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