Customer equity is a result of customer relationship management. Customer equity is the total of discounted lifetime values of all of the firms customers. In layman terms‚ the more loyal a customer‚ the more is the customer equity. Firms like McDonalds‚ Apple and Facebook have very high customer equity and that is why they have an amazing and sustainable competitive advantage. Customer Equity is made up of three components. Value Equity‚ Brand Equity and Relationship Equity. Value Equity
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Bethan Katie Dooley Principles of Promotion Learning outcome 3 Tutor: Joan Black 1. Media advertising is a paid for communication that uses the mass media and comes from an identifiable source‚ media advertising is commonly used as part of a bigger running promotional campaign‚ this type of media can be very expensive therefore before an organisation commits to making a TV commercial they should carry out market research on such things such as on potential customers and what their tv watching
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Monbulk Public Relations Business Management Unit 2 Outcome 3 Sac Task 1 Identify a business You are to identify and describe a Monbulk business that you would like to undertake a Public Relations Campaign on. Murphy’s Mitre 10‚ located at the head of Main Road in Monbulk‚ on the far side of the round about‚ corner of Main and Monbulk-Silvan roads‚ is an independently owned trade and hardware store‚ and part of the Mitre 10 franchise. Murphy’s Mitre 10 is open Monday 8.00 - 5.30‚ Tuesday 8.00 -
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The fashion industry is a product of the modern age. [18] Prior to the mid-19th century‚ most clothing was custom-made. It was handmade for individuals‚ either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine‚ the rise of global capitalism and the development of the factory system of production‚ and the proliferation of retail outlets such as department stores—clothing had increasingly come
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Summer 2012 Laura Legarth Bjørn Andersen Exam number: 301207 Supervisor: Tom Feduik BA MMC: Bachelor Thesis May 3rd 2012 Laura Legarth Bjørn Andersen‚ exam no.: 301207 Abstract The purpose of this thesis is to discuss and examine the relevant public relations theories and strategies used when a crisis occurs‚ and how an organization successfully could communicate to their stakeholders. On April 20th 2010 the Deepwater Horizon rig exploded in the Gulf of Mexico‚ and 11 employees of BP were killed and
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Intel Pentium Marketing Management Case 1 Group Assignment By: EMBA06 group A6 Arjen Seckel Mustafa Hanif Xavier Barbier Cedric van der Meulen Richard Diepeveen Table of Contents QUESTION 1 2 QUESTION 2 443 QUESTION 3 AND 4 665 QUESTION 5 887 QUESTION 6 887 APPENDIX A 998 Question 1 1 Assess Intel’s brand situation prior to November 24‚ 1994. What were the major elements of its success? Pentium was (and still is) the best-known brand name of
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study Corporate communication derives its roots a lot from the field of public relations. The definition for public relations practitioner is “serves as an intermediary between the organization that he or she represents and all of that organization’s publics” (Newson‚ VanSlyke Turk and‚Kruckeberg. (© 2010‚ p.2). Corporate communication is the process a company communicates between the corporate organization and its publics‚ both internally and externally. Better defined as “Corporate communication
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Public relations‚ is the art and science of making people‚ governments and organizations look good. PR professionals work behind the scenes by sending press releases‚ courting journalists‚ researching public opinion to position their clients as positive role models‚ ethical businessmen‚ and concerned public officials. Public relations success requires a deep understanding of the interests and concerns of each the client’s many publics. The public relations professional must know how to effectively
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Social Media Best Practices Report for Tiger Airways Table of contents 1.0 Introduction 3 2.0 Defining Social Media 4 3.0 Analysis on different social media platforms 4 3.1 Facebook 5 3.2 Twitter 5 3.3 YouTube 6 4.0 Best practices recommendations 7 4.1 ‘Facebook’ as best social media 7 4.2 Rationale and problem avoidance of ‘Facebook’ 8 5.0 Conclusion 9 References 10 1. Introduction As a relatively new entrant in Australia’s airline industry‚ Tiger Airways
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Guidelines for Measuring Trust in Organizations By Katie Delahaye Paine President‚ KDPaine & Partners Published by The Institute for Public Relations Guidelines for Measuring Trust in Organizations‚ By Katie Delahaye Paine Copyright © 2003 The Institute for Public Relations www.instituteforpr.com Guidelines for Measuring Trust in Organizations By Katie Delahaye Paine January 2003: A coalition of organizations representing 50‚000 professional communicators gathered in New Jersey
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