channel. It can include any physical store as well as virtual stores on the Internet. Promotion Promotion represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements - advertising‚ public relations‚ word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principle elements together‚ which is common in film promotion. Advertising covers any communication that is paid for‚ from television and cinema
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How does advertising differ from public relations activities? Public relations requires very different skills and is usually performed by professionals in PR firms‚ whereas advertising is performed by ad agency people. Advertisers must understand the importance of PR. In the marketing communication process‚ what are the various dimensions of the source‚ the message‚ and the receiver? In the marketing communication process‚ sale’s people can give a personalized pitch to potential consumers
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COM3708: Advertising and Public Relations Student Number: 4947-807-9 Table of contents Phase 1: Assess 3 Phase 1.2 Identify the Target Audience 4 Phase 1.3 Analyse the Situation and Identify Campaign Aims 5 Phase 2: Create 7 Phase 2.2: Define SWOT 7 Phases 2.3: Decide on a Campaign Topic 8 Phase 2.4: Formulate strategic communication Strategies 8 Phase 2.5: Create the Communication Message 8 Phase 2.6: Select the Media 9 References 10 Nazareth House Number:
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short cases below‚ choose two of the three cases provided‚ then answer the questions that follow for each case. Ethics case study 1 “You’ve recently left a job as an account supervisor at a public relations agency that specializes in social media and technology clients to go to work in the public relations division of a leading smart phone manufacturer. You learned of the career opportunity a few months after the agency you worked for had failed to win the smart phone company as a client. You were
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.............................................................................4 Website .........................................................................................................................................................5 Public Relations.............................................................................................................................................6 Integration of Campaign Elements...................................................................
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considers a strong relation between responds from surroundings and the process of communication. Communication begins only when a person receives message from surroundings. Each receiver responds to the message they received based on their object of orientation. X1‚ X2‚ X3 and X4….—are news articles or information‚ Feedback (f)‚ Clients (A)‚ Reader or Audience (B) and Gate Keeper (c) Example: A Daily News Papers will receive many Press releases from Many Public Relations Agencies on behalf
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KHETRI COPPER COMPLEX IN RAJASTHAN… A SUCCESS STORY Background Information Khetri Copper Complex is in the Aravalli range of hills in Rajasthan. In 1967‚ Hindustan Copper Ltd‚ a central public sector enterprise‚ was entrusted with the teak of prospecting‚ mining‚ extraction and fabrication of metals and manufacture of primary products‚ alloys and by- products at the huge complex. Before this project came up in the Jhunjhunu district of Rajasthan‚ there used to be only three small factories
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skills‚ tasks and activities that you can use to get inspired. Business Technical writing Copywriting and editing Project management Strategic / management consulting Business writing (business plans‚ grants‚ white papers‚ proposals) Sales Public relations Research Transcription / scoping services Human resources / payroll services Event planning / promotion Creative Video production / editing Design (brochures‚ business cards‚ logos‚ newsletters) Web design User interface & user experience (UI/UX)
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Practicum Report In Century Park Hotel Submitted By: Nonato‚ Joicie A. Submitted To: Ms. Priscilla De Leon Business Center Learning Business Center is the first department that I was assigned in. I have learned many things‚ like how to communicate with the guest and how to answer calls with courtesy. Comment Everything that I have learned and experienced in the Hotel changed my personality
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ROLE OF MEDIA IN PUBLIC LIFE INTRODUCTION The importance and the impact of the media‚ written or electronic cannot be marginalized in the world of today. In the modern world of quick communication and quick information‚ media plays a very crucial role. The original role of the media was and still is to give to the public all relevant information about occurrences in the country and the world. Now the written media includes a host of publications‚ dailies‚ fortnightly‚ weeklies‚ monthly all giving
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