Question 1 : Develop a service blueprint of the “as is” process After the ticket update‚ there is a survey request (not on the blueprint! ! ) Question 2: Evaluate the performance of the service process in terms of value-creation for the company and for the customer. There are a number of activities that create value in this blueprint: The first contact with the customer is of great importance‚ thus ‘take call’ is one of them. Others are: The status reports that are passed on to the customer
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Reading Between the Lines: PREPARING FOR THE CIVIL SERVICES EXAMINATION Designed‚ Written and Compiled by Nikhil Pavan Kalyan‚ IAS Contributions by: Ravi Shankar Shukla‚ IAS Shena Aggarwal‚ IAS Vibhu Goel‚ IAS Ajay Singh Tomer‚ IAS Ramachandran R‚ IAS K Thavaseelan‚ IAS Anupam Saha‚ IAS Harshika Singh‚ IAS Bhuvnesh Pratap Singh‚ IAS Rukmani Riar‚ IAS Nitesh Patil‚ IAS Suhas Sivanna‚ IAS Prince Dhawan‚ IAS Surabhi Malik‚ IAS Mangeh Kumar‚ IAS Dr. Piyush Singla‚ IAS Rajanvir
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Introduction The service industry interacts with our lives on a daily basis. Services can be defined as deeds‚ processes and performances. When considering the differences between products and services‚ intangibility and the fact that a service cannot be touched‚ tasted‚ viewed or tried on are terms often used (McColl-Kennedy & Kiel 2000). Services differ from goods in essentially four ways: (1) intangibility; (2) inseparability; (3) heterogeneity; (4) perishability (Kotler‚ Brown‚ Adam‚ Burton
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EXEMPTIONS/AMENDMENTS IN/WITHDRAWAL OF EXISTING EXEMPTIONS Rate of service tax restored to 12% As per section 66‚ the charging section under earlier regime‚ rate of service tax was 12% of the value of taxable services. However‚ the rate of service tax was reduced to 10% vide Notification No. 8/2009 ST dated 24.02.2009. With effect from 01.04.2012‚ Notification No. 02/2012-ST dated 17.03.2012 rescinded the said notification and the rate of service tax was restored to 12% for the period between 01.04.2012 to
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Marketing Services 10/05/2012 The marketing of services differs from product marketing because of the four fundamental differences involved in services: Services are intangible‚ inseparable‚ variable‚ and perishable. Intangible which means they cannot be touched‚ tasted‚ or seen like a pure product can. Another difference is that services are produced and consumed at the same time; that is‚ service and consumption are inseparable. Furthermore‚ the more humans are needed to provide a service‚ the more
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CHALLENGE ON KBANK’S SERVICE EXCELLENCE By Natnicha PRACHAKITTIKUL (ETU20150043) MSc in International Luxury and Brand Management ESC Rennes School of Business Abstract Many people have doubt about KASIKORNBANK (KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL
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Information Consulting Co.‚Ltd 电 话 ： 010.8 286348 2 市 场 部 ： 侯 小 姐 电 邮 ： candy @okokok.com.cn 2011-2015 年中国电信服务市场发展预测报告——Telecommunication Services Market in China 2011-2015 2012.07 TechNavio Announces the Publication of its Report - Telecommunication Services Market in China 2011-2015 TechNavio today launched its report Telecommunication Services Market in China 2011-2015 based on an in-depth study focusing exclusively on China. The report aims to aid decision makers’ understanding of the
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The relationship between frontline service employees and customers has always been interesting research topic for service marketers as the customer-contact service employee is the service and organization in the customers’ eyes and consumer interpretations of employee performance will create their impression of the service brand (Zeithaml and Bitner‚ 2009). Most early work on service frontline employees is based on the assumption that interaction between service encounters and customers is harmonious
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Service Encounter: A service encounter is defined as the period of time that a customer interacts with a service (Shostack‚ 1985). The definition of a service encounter is broad and includes a customer’s interaction with customer-contact employees‚ machines‚ automated systems‚ physical facilities‚ and any other service provider visible elements. It involves all the activities required to perform a service. Transactions: 1. Info 2. Parking 3. Booking 4. Entry 5. Waiting 6. Finding Seat
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Service Encounters The majority of my service encounters are classified as search and experience categories. My postexperience evaluations of the total encounters were surprisingly positive. I say surprisingly because I am a selective customer before and even more so now that I am learning the service marketing concepts. Not to say I am an activist complainer; although‚ I do appreciate excellent predicted service qualities that fall just short of my desired expectations. A number
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