Course Description This course explores the impact of information and communications technology on the structure and operations of the hospitality‚ travel‚ and tourism industry. It covers topics dealing with the interaction between consumers‚ intermediaries‚ operatives‚ and management through rapidly changing technologies. Effects on service quality‚ productivity‚ efficiency‚ and profitability will be examined. Policies Faculty and students/learners will be held responsible for understanding
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C H A P T E R 2 FINANCIAL REPORTING F E A T U R E S T O R Y TILLMAN J. FERTITTA Tillman J. Fertitta’s entrepreneurial spirit and financial astuteness have helped him create a highly successful $600 million restaurant company‚ Landry’s Restaurants‚ Inc. Business Week recently listed Landry’s Restaurants‚ Inc.‚ as twenty-sixth on their list of the ‘‘Top 100 Growth Companies.’’ Forbes listed Landry’s fifth on its roster of ‘‘The 200 Best Small
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Why do entities choose the type of investment or source of funds that they do? Are there any other choices? Do these other choices exist? Why do they exist? Funds may travel from surplus entities to deficit entities‚ but why does this happen‚ and how. Surplus entities choose the type of investment to financially benefit themselves‚ as do deficit entities‚ choose the best finance of funds available to them with the lowest penalty. Not always is this choice available. Most of the types of investment
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company Profile * PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. * PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country. * PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always‚ good taste PepsiCo India’s expansive portfolio includes iconic refreshment
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Hall Peter J.P et al (1998) _Consumer Behaviour and Marketing Strategy_‚ New York: McGraw Hl/Irwin Rosenbloom‚ B (1999) _Marketing Channels: A Management View_‚ Forth Worth: Dryden NEWSPAPER Teather. D (2005) ’ ’ _Bubble burst for the real thing as PepsiCo oust Coke fro top spot_: _Emphasis on healthy living beats Coke ’ fizz focus in battle of the colas_." New York: Guardian Newspaper Limited WEBSITES Coca-Cola (2005) _Interesting Facts about Coke_: (WWW) http:/www. cfo. com / article. cfm (10 May
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veryfamous are Pepsi Mirinda‚ 7up‚ Slice etc Aquafina‚Lehar Soda also. Ubiquitous:Restaurant‚ Pan shops‚ Kirana Stores‚Confectionaries‚ Pepsi on wheels‚ all these aresome examples of the fact that the product Pepsiis ubiquitous. Number Of Intermediaries Intensive Distribution: Pepsi Co follows anintensive distribution strategy. To support theirubiquitous feature they want to place theirproduct in as many outlets as possible. Increases market coverage Competing against Coca Cola and
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soft drink concentrate and syrup manufacturers which operate in almost all the countries in the world. During the first few months of 2000‚ Coca-Cola’s market capitalization was almost three times that of its chief competitor‚ PepsiCo and at the end of the year 2005‚ PepsiCo was able to surpass Coca-Cola by $.5 bn. This was the first time in the history of the companies that Coca-Cola was valued less than its rival enemy. Coca-cola’s relegation means that the company should do a thorough study and
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Environmental factors can play a major part in a company’s marketing plan. Environmental factors can include social‚ ecological‚ political‚ cultural‚ technological‚ and ethical issues. PepsiCo can face all these issues because they are a global company. Many of these issues can affect PepsiCo’s marketing plan even in different areas of the United States. Larger environmental factors affect the way they market globally with different factors having to be considered in each area of the world. A company
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References: Coca Cola Return on Equity. (2012). Retrieved February 2013‚ from YCharts.Com: http://ycharts.com/companies/KO/return_on_equity PepsiCo 2011 Results. (2012‚ February 9). Retrieved February 2013‚ from PepsiCo Inc: http://www.pepsico.com/PressRelease/PepsiCo-Reports-Fourth-Quarter-and-Full-Year-2011-Results02092012.html PepsiCo. (2012). Investors: SEC Filing. Retrieved from http://www.pepsico.com/Investors/SEC-filing.html Pepsico.com. (2012‚Spring). Performance with Purpose
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Kickstart Marketing Plan Author: EcD BUS 620: Managerial Marketing Dr. Jan T. March 17‚ 2013 Introduction This paper presents a marketing plan for Kickstart‚ a new product launched February 25‚ 2013 from Mountain Dew and PepsiCo in the United States. PepsiCo is a beverage and snack company worldwide and Mountain Dew’s Kickstart is launching out “’a new way to do mornings’ with Kickstart‚ a fruit-flavored caffeinated Mountain Dew beverage” (www.kickstart.com). Kickstart is advertised to
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