Brief history of PepsiCo Brief Overview of Crystal Pepsi II. Marketing Mix Product – Crystal Pepsi and its product strategy (answering what and why) The making – Crystal Pepsi Launch Taste – The different taste promised by PepsiCo to its consumers Packaging – The attractive packaging (comes in different sized bottles and cans) Promotion – PepsiCo strategy to promote its new product Advertising – The amount spent to advertise
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COKE verSus pEPSI‚ 2001 Teaching Note (Adapted from the Darden School of Business) This case is set in December 2000‚ immediately after the merger announcement between PepsiCo‚ Inc.‚ and the Quaker Oats Company. The case asks students to estimate EVATM (economic value added) from 2001 to 2003. Students also need to determine each company’s weighted-average cost of capital (WACC) to estimate EVA. The primary objective of this case is to introduce students to the concepts and calculation of WACC
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operations speaks out on the challenge of maintaining a 70% market share in the fast-moving consumer goods industry On a rare rainy Cairo afternoon‚ minutes before rush-hour madness kicks in‚ Tarek Kabil signals he’s ready for his interview. The Pepsico president’s immaculate North African office‚ located in the Chipsy building in Dokki‚ headquarters of the company’s Egyptian snack foods division‚ has the atmosphere of a rarely used conference room‚ most likely due to his once-weekly presence in
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Company Profile — PepsiCo 3 Vision 3 Mission 4 ‘Tropicana’ — History & Brand 4 Price Ranges 6 MARKET ANALYSIS 7 Industry Analysis 7 Competitor Analysis 7 SWOT Analysis 8 INTEGRATED MARKETING COMMUNICATIONS PLAN 9 Target Market 9 Communication Objectives 9 Advertising Message 10 New Product Range Variants 11 PROMOTIONAL MIX 12 Print Media Advertising 12 CONCLUSION 13 INTRODUCTION Company Profile — PepsiCo PepsiCo is a world leader
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Running head: Creation and implementation of an effective recruiting and retention program Creation and implementation of an effective recruiting and retention program By Mary F. Stokes Table of Contents Introduction3 Employee Retention: Factors and Drivers 4 Coca Cola Employee Retention Program 6 Valid and Effective Employee Retention Program8 Method in Determining Effective Employee Retention Program 10 Discussion and Recommendations for Effective Employee Retention Program in
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world According to the article “IBM’s Ginni Rometty looks ahead”‚ we know that Ginni Rometty is the 9th CEO of the IBM and is a very successful businesswoman with great leadership and respected by a lot of people. Indra Nooyi‚ the chief executive of PepsiCo‚ is a great woman in business field and achieves a lot of reputation. The experience in their early lives‚ the tough spirits and the qualities of leadership make their ways to success. Before becoming the chief executive of IBM‚ Rometty experienced
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customers to try their products. In the mid 1940’s Pepsi began a marketing campaign to gain more popularity with African American customers whom the company decided where not getting adequate attention with regards to marketing and advertising. PepsiCo today now has interests in many different brands and product lines. Some of their most notable brands familiar to consumers today are Pepsi-Cola‚ Frito-Lays‚ SoBe‚ Tostitos‚ Sabra‚ Near East‚ Pasta Roni‚ Sun Chips‚ Cheetos‚ Quaker‚ Doritos‚ Sierra
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recruitment‚ selection‚ development‚ promotion‚ etc. The purpose of this Internet exercise is to examine two company Web sites to examine what methods of embedding organizational culture is used on the Web sites. The first company to be visited is PepsiCo‚ home to several brand name products including Pepsi‚ Frito-Lay‚ and Tropicana. The second site to be visited is that of the Coca-Cola Company‚ home to the Coca-Cola brand names. Examine the corporate Web sites at length. Make sure you click on the
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PepsiCo Using the appropriate tools and processes taught in class‚ the group is required to develop business strategies for the organization. Guidelines below might help the group to prepare the written report. 1. Identify the firm’s existing vision and mission. Vision Statement 1. “To be the world’s best beverage company”. Being the best means providing outstanding quality‚ service‚ cleanliness and value‚ so that their every customer is contented and
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political landscape with foreign-biased policies including “principle of indigenous availability” (Catero 2009) and “License Raj” (Nirmalya Kumar 2009). This limited free market economy made it challenging for foreign businesses to operate in India (e.g. PepsiCo had to promote under Lehar Pepsi). In 1991‚ the country’s capitalistic economic reform improved its business climate but some discriminatory protectionism laws still existed. As “political leadership openly used state-control over economic
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