are typically exactly alike. Product innovation is necessary to fill the buyers need for a variety of tastes. Coca Cola has decided to invest US$300 million in developing new brands. PepsiCo Vietnam and Suntory (Japan) have agreed to set up a joint venture in the beverage sector. Suntory will buy 51 percent of PepsiCo Vietnam’s shares. PepsiCo’s popular brands include Pepsi Cola‚ 7-UP‚ Sting‚ Mirinda‚ Tropicana‚ Twister‚ Lipton‚ and Aquafina. * Firms can switch between suppliers very quickly and
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sales‚ respectively‚ in the US. RIVALRY: The worldwide competition between three major producers (PepsiCo‚ Coca-Cola and Red Bull) made the industry rivalry become global. In U.S.‚ Pepsico has engulfed almost half or 47.8% of the market shares last 2009. The only region where Coca-Cola beats Pepsico is in Asia-Pacific. Coca-cola has 13.7% of the market shares while Pepsico has 12.4%. Worldwide‚ Pepsico is still leading among the three with 26.5% of market shares while Coca-Cola and Red Bull had 11
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Market Structure for the carbonated beverage industry is the Coca-Cola Company is the market leader. PepsiCo Inc. is the market challenger. Dr‚ Pepper Snapple Group (distributer of RC Cola) is the market follower and a market nicher is the Jones Soda Co (Beverageworld‚ n.d.). The carbonated beverage industry is very competitive. The Coca-Cola Company is the carbonated beverage market leader and PepsiCo Inc. is the market challenger striving to increase its market share by creating a comparable but
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of Powerade‚ Full Throttle‚ NOS‚ Rehab‚ TaB‚ and Vault Energy drinks. As one of the world’s leading manufacturers in beverage sales‚ there are always competitive rivals trying to be number one. In an article written by Tony D’Altorio‚ he states PepsiCo is one of the world’s most familiar consumer food and beverage companies‚ offering brands like Frito-Lay‚ Gatorade‚ Tropicana and Quaker. It’s the best known for its flagship soft drink brand‚ making its rivalry with Coca-Cola
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both organised and unorganised players. In this period the brand also overcame some challenges including allegations that the snack was unhealthy. The case study looks at how PepsiCo managed to grab and retain the market space. When it comes to describing the 15-year-old brand Kurkure‚ the Rs 1‚000-crore snackbrand of PepsiCo India‚ the old-timers often talk of luck. One of the members of the founding team‚ Geetu Verma says‚ "The birth of Kurkure was part necessity‚ part serendipity." Currently the
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Frito-Lay North America is the division of PepsiCo that manufactures‚ markets and sells corn chips‚ potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips‚ Cheetos cheese-flavored snacks‚ Doritos and Tostitos tortilla chips‚ Lay’s potato chips‚ Rold Gold pretzels‚ Ruffles potato chips and Walkers potato crisps (Europe)—each of which generated annual worldwide sales over $1 billion in 2009.[citation needed] Frito-Lay began in
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drinks are in demand. To be able to make up the difference of the drop in sales‚ Coca-Cola needed to come up with some innovative new products and marketing strategies that would appeal to a new market of the beverage industry. In the last decade‚ PepsiCo. has gained leverage on Coca-Cola‚ because Pepsi made beverages that appealed to the changing consumer market. In two thousand-four‚ Pepsi owned fifty-two point three percent of the market in China after Coke produced a plant there (SinoCast‚ 2004)
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Group‚ the KFC logo was the only one which significantly enhance the brand’s image (Logos add…1). 3. PepsiCo’s success with the management of fast food chains. PepsiCo acquired Pizza Hut in 1977‚ and Taco Bell in 1978. PepsiCo used many of the same promotional strategies that it has used to market soft drinks and snack food. By the time PepsiCo bought KFC in 1986‚ the company already dominated two of the four largest and fastest-growing segments of the fast food industry (Wright‚ p.424-426). 4. Traditional
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STATEMENT OF THE PROBLEM The Coca-Cola Co. is the leading company in the beverage Industry. It produces about 400 brands consisting of over 2‚600 beverage products. Its major rivals are PepsiCo and Cadbury Schweppes PLC. The PepsiCo obtains 60% of its Revenues from its snack division. Cadbury Schweppes PLC is the largest confectionary company and has a strong regional beverage presence in the Americas and Australia. Considering its rivals’ success in its snack division; The Coca-Cola
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In the future‚ PepsiCo will continue to develop its business prosperously through 2 crucial policies: ● increase their annual dividend by 4 percent to $2.15 ● return more than $6 billion to shareholders since 2012 . ● decrease its contribution to poor health >changes to its product line ● reduce the sodium content of "key foods" by 25 percent by 2015 ● add sugar content in "key drinks" by 25 percent by 2020 ● incorporate more fruits‚ vegetables‚ nuts‚ whole grains and lowfat dairy into its product line
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