A PROJECT REPORT ON “SERVICE QUALITY OF HDFC BANK” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: Akanksha Premwani Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75‚ Punjabi Bagh‚ New Delhi-110026 A PROJECT REPORT ON “SERVICE QUALITY OF HDFC BANK” In fulfillment
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Edition. 3. Agarwal P K‚ “Marketing Management : An Indian Perspective”‚ 6th edition‚ 2008‚ Prgati Prakashan‚ Meerut. 4. ArmStrong‚ Arthur and John Hagel III “The Real Value of Online Commodities”‚ Harvard Business Review (May-June 1996) : 134-141 5. Aldridge‚ A.‚ Forcht‚ K. and Pierson‚ J. (1997)‚ Get linked or get lost: Marketing strategy for the Internet‚ Internet Research‚ Vol.7‚ No.3‚ pp.161-169. 6. Alan D. Smith‚ William T. Rupp‚ “Strategic online customer decision making: Leveraging the
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Section 1 – Understand the factors that affect an organisation and the customer service role 1. Complete the table below with a description of the products and services for at least two commercial organisations‚ public organisations and third sector organisations. Please ensure you provide a description for each organisation‚ rather than a list. Organisation type | Name of organisation | Description of products and services | Commercial organisation | Cleaning firms
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Dynamics CRM can reduce time required to learn how to use the software. Force.com has a proven real-time integration system that can work well with on-premise applications from Microsoft‚ Oracle‚ and SAP. The changes in technology today has proven to customers that internet based software is the way to go. Chief Executive‚ Mark Benioff states that Salesforce.com has focused on selling programs that perform specific tasks on a PC or handheld computer. (HAMM‚ 2007) By establishing an external cloud services
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Information System and Management Strategy of Customer Relationship Management Zhong-hong Sun 1 The Computer Center‚ Lu Dong University‚264025‚Yantai sun_zhonghong@sina.com Abstract This report explores CRM’ s implication on information‚ business strategy‚ as well as an issue which will influence successful implementation of CRM . Furthermore‚ this report analyzes factors which will barrier or promote information flow within organization. Through facilitating information flow across organization
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Customer Relationship Management Healthy Pets has decided that we are in need of Customer Relationship Management (CRM) software for our growing company. Since our customer base is growing and it is hard to remember all of our customers. Healthy Pets knows that with a decent CRM product‚ we can keep all of our customer’s information in one place letting our computer handle the tasks of remembering information about our clients. CRM allows Healthy Pets to use the benefit of technology to build our
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technology‚ to maximize customer value? e-business is more than just buying and selling of products and services through the means of digital media. Whereas e-commerce concentrates on buying and selling‚ e-business encompasses e-commerce and a whole lot more. For example‚ e-business includes both front – and back-office applications that form the engine for modern business. e-business is redefining old business models through the aid of technology‚ to maximize customer value. e-business is the
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Date:12/10/2009 LOYALTY AND CUSTOMER RELATIONSHIP MANAGEMENT IN TESCO PLC. CONTENT PROVISIONAL TITLE……………………………………………………………...4 1. INTRODUCTION……………………………………………………………...….4 1.1. The Importance Of Customer Relationship Management………4 1.2. Retail Industry…………………………………………………………...5 1.3. Tesco……………………………………………………………………...7 2. LITERATURE OF VIEW……………………………………………………..….7 2.1. Customer service…………………………………………………….…8 2.2. Tesco’s Concept Of Relationship Management Begins And Ends With
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Chapter- 1 (introduction) TRANSCOM TRANSCOM TRANSCOM 1.1: Company overview: Overview: On the basis of an exclusive Franchise for Bangladesh from Pepsico USA‚ TBL acquired threemodern bottling plants at Dhaka‚ Chittagong and Bogra from BBIL‚ Dhaka; EBIL‚ Chittagongand NBIL‚ Bogra; in March 2000. TBL manufactures the famous Pepsi range of beverages-Pepsi‚ 7up‚ Mirinda Orange‚ Mirinda Lemon‚ Slice and Soda. As a corporate citizen Pepsicobelieves it has a responsibility to contribute to the
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dominant position in the financial systems and a discussion on corporate governance of banks required special attention. 1.2 Objectives of the Paper The main objective of this paper is to assess the corporate governance practices in the banking sector of Bangladesh. The study targets to identify the practices in different CG issues e.g. level of commitment to good corporate governance‚ effective board practices‚ control environment and processes‚ information disclosure and transparency‚ and
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