2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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INTRODUCTION Malaysia Airlines In Malaysia‚ there are actually 3 different Malaysia airlines companies which are providing airline services to its customers. These 3 airline companies are Malaysia Airline‚ Air-Asia and Berjaya-Air. In reality‚ these 3 different airline companies provide different kind of services for their customers with different needs. For now‚ let’s take a closer look at these 3 companies individually. First of all‚ Malaysia Airline System or better known as MAS‚ is Malaysia’s
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highlighting the situation in the airline company before and after the two accidents‚ how it affected them financially and also how it hurt their brand reputation. Malaysia Airlines has in the past five years lost millions of dollars and was forced to make some drastic cuts. But in 2012 the situation improved because they received the prize of one of the leading airlines’ in the world. You can say that this is a company with a lot of ups and downs. The analysis starts with some background information
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Executive Summary Malaysia Airlines Services or MAS is Malaysia national air transport service provider. Starting off in 1947‚ a small air service with just one twin engine Air Consul and now has become an award-winning airline with a fleet of more than 100 aircraft and servicing more than 100 different destinations. Three major human resource issues are being identified including over-supply of manpower and low productivity‚ discrimination and diversity. These three issues are being further
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1.1 What is Multimedia? • When different people mention the term multimedia‚ they often have quite different‚ or even opposing‚ viewpoints. Chapter 1 Introduction to Multimedia 1.1 What is Multimedia? 1.2 Multimedia and Hypermedia 1.3 World Wide Web 1.4 Overview of Multimedia Software Tools – A PC vendor: a PC that has sound capability‚ a DVD‐ROM drive‚ and perhaps the superiority of multimedia‐enabled microprocessors that understand additional multimedia instructions. – A consumer en
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Satisfactory/ Accomplishment of Malaysia Airlines * Conscientiousness In an airline company‚ an employee’s self-disciplined determined how the company image would be. Being an employee in the airline company‚ timeliness served as the most important among others. Every single customer of the airline company would expect the flight to be taken off and reached the destination on time. Hence‚ the punctuality of the flight pilot and crews plays an important role in the airlines. It could be difficult
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Forward December 2011 Confidential 5 December 2011 Malaysia Airlines is in crisis. Our combined losses in the first three quarters of 2011 have already exceeded RM1.2 billion‚ and the final numbers for the year will not improve upon this. The core passenger airline business is chronically challenged. The new Board and Management team‚ in place for three months‚ has been hard at work on a plan‚ referred to as the Business Plan‚ for Malaysia Airlines. This Business Plan outlines our near-term recovery
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the industries. The strategic management process will be more emphasise in this report where its importance in the organisation play an important factor in order for the organisation to grow and expand. Malaysia Airlines (MAS) have been chosen as an organisation for this report. Malaysia Airlines is a commercial air travel organisation where they provide transportation service throughout the world‚ specifically 850 destinations in 150 countries. The organisation company profile will explain more
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SWOT Analysis Stake holder 1: Labor Strength In spite of internal challenges‚ there remain several assets in Malaysia Airlines (MAS) arsenal. This includes strong technical capabilities and MAS well-trained cabin crew who continue to win awards and is the hallmark of Malaysian hospitality‚ from year 2008 until 2011‚ MAS cabin crew ranked 1 and 2 only (Malaysia Airlines Business Plan‚ 2011). The crew’s dedication is to be credited for the strong brand equity continues to enjoy. Both at home and
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RISE OF AN AIRLINE Malaysia Airlines’ journey to achieving its current reputable position has been a remarkable one. A small airline operator‚ it has grown by leaps and bounds to be the force it is within the industry today. A joint initiative of the Ocean Steamship Company of Liverpool‚ the Straits Steamship of Singapore and Imperial Airways led to a proposal to the Colonial Straits Settlement government to run an air service between Penang and Singapore. On 12 October 1937‚ Malayan Airways Limited
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