The internal environment: * Strategic competitiveness and above – Average returns result when Internal organization (What a firm can do : function of resources‚ capabilities‚ and core competencies) matches External environment ( What a firm might do : function of opportunities in the firm’s external environment → Competitive Advantage * Competitive advantage key points: * No competitive advantage lasts forever. * Over time‚ rival use their own unique resources‚ capabilities‚ and
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Salesman depicts the life of a struggling salesman‚ Willy Loman‚ who had high hopes and aspirations that fogged his own reality. In the drama‚ Arthur Miller devises an internal and external conflict through Willie to demonstrate how one must adapt to the changes of society in order to survive. Arthur Miller establishes an internal conflict in Willy that obscure him of the harsh realities of his career. Willy had been a salesman since he was a young man. He accounts of what was once a successful career
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Overview William Boeing founded the Boeing Company in 1916 in Puget Sound‚ Washington. William had modest goals as a young Yale engineering graduate‚ first making it big in the timber industry. When the Wright bothers showed the world the idea of flight‚ William was intrigued. He then decided that it was time that he should enter into the field of aviation. Boeing and his friend Conrad Westervelt teamed up to create a more practical plane after witnessing the Wright brother’s creation and further
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The story of PEPSI In 1899‚ pharmacist Celeb Bradham started the company known as „Brad’s drink” in New Jersey. He discovered new drink in his pharmacy and decides to launch it in the market. At this time‚ he had no registered brand name‚ which turned out to be positive‚ as he soon realized that his company needs another name In 1902 the brand name was registered‚ one year after incorporating „Pepsi Cola Company”. In 1905 Pepsi had first logo change. Than it has been changing several times
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Throughout Paterson’s novel Jacob Have I Loved‚ Sara Louise Bradshaw endures a long internal and external conflicts of transitioning into adulthood and separation from others. Louise’s entire life has been about her and her beautiful twin and because of this 80% (attention to her twin) -20% (attention on herself) relationship‚ she settled for mediocracy in life. The novel beings as Louise is living on an island where she works with her father while her twin sister is attending a better school‚ which
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Pepsi Max 1 problem identification: Introducing new low calorie and sugar free soft drink and consumers are unaware of it‚ but they are aware of Pepsi brand in the market 2 target audience: Geographic: Land: world wide Demographic: Age: 15-35 Gender: males who want to stay healthy Psychographic: Social status: upper / middle / lower SWOT analysis Strength Pepsi has stayed in this market for almost one century. So they are so experienced and stationed in
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What makes international food companies so successful? As an example: SWOT on Pepsi Co 1.Extrernal origin: 1.1. Opportunities: Opportunities in International Markets: consumption of their products is still relatively low overseas‚ there is a significant opportunity to grow in the global market by expanding existing businesses and through acquisitions‚ especially in up and coming markets (mostly 3rd world countries) With innovative marketing: beverage and food players can build growth for their
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1.“Value chain analysis (VCA) is a process where a firm identifies its primary and support activities that add value to its final product and then analyze these activities to reduce costs or increase differentiation.” 2.“Value chain represents the internal activities a firm engages in when transforming inputs into outputs.” The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target
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Before the fall of the roman empire‚ it first became divided into the east and the west and was run by several different leaders. I think that the fall of the Roman empire was related to several different issues. Those issues were both internal and external. One of the reasons for the fall of the Roman empire was a decline in morals. People began to not worry so much about standards. They began to be promiscuous‚ gamble and drink excessive amounts of alcohol. They behaved very inappropriately. Another
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and the communities in which they operate. And in everything they do‚ they strive for honesty‚ fairness and integrity. Their vision statement is‚ "PepsiCo ’s responsibility is to continually improve all aspects of the world in which we operate - environment‚ social‚ economic - creating a better tomorrow than today." Their performance for 2010 lives up to their statements. On a constant currency basis‚ the net revenue grew 33 percent; core division operating profit rose 23 percent and core earnings
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