UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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QUADRANT TELEVENTURES LTD. EQUITY RESEARCH REPORT August 25‚ 2013 Results Review Quadrant Televentures Ltd. Share Data Market Cap Price BSE Sensex SELL The company provides landline‚ internet‚ leased line and mobile Reuters Bloomberg Avg. Volume (30 Days) 52-Week High/Low Shares Outstanding Rs 1‚52.45 cr. Rs. 2.47 18‚519.44 (+1.13%) QUAD.BO QDTV:IN 42‚985 Rs. 4.98/2.16 61.226 cr. telephony (GSM and CDMA) services in the Punjab telecom circle. It was formerly
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Long-term financing requires a meticulous understanding of the various features of debt and equity and their impact an organization. While evaluating debt and equity‚ an investment banker also has to consider the unique characteristics of the organization’s dealings while ensuring that the organization’s requirements are met. Debt CapitalDebt capital includes all long-term borrowing incurred by the firm. The cost of debt was found to be less than the cost of other forms of financing. The relative
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Compensation Claims Contents Employers’ duties What kind of claims may be made? The tort of negligence Tort of breach of statutory duty Civil liability exclusions Conditions to be met for breach of statutory duty Defences against a claim Contributory negligence "Violenti" rule Vicarious liability - when the employee is negligent Strict liability - when the employer is not negligent Limitations on timescales for claims Damages Procedures when a claim is made Letter of claim
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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The impact of internal forces that are influenced by external forces results in Macbeth’s tragic downfall. Macbeth represents a true tragic hero who’s downfall is caused by his internal tragic flaw of ambition. Our initial impression of Macbeth is a brave and capable warrior. However‚ The external forces that influence Macbeth internally are the Witches and Lady Macbeth. Shakespeare uses language techniques to evoke the influence of the forces on his tragic downfall. An external force that impacts
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A Project Report On “TO STUDY OF EQUITY VALUATION ON INDIAN CEMENT INDUSTRY” Submitted To: Bhulabhai Vanmalibhai Patel Institute of Business Management‚ Computer & Information Technology‚ Gopal Vidyanagar. Submitted By: BHAVINI SHAH T.Y BBA- I 09 BBA 11 Acknowledgement I wish to express my sincere thanks to Dr. Poonam Mittal‚ Director of Bhulabhai Vanmalibhai Patel Institute of Business Management‚ Computer & Information Technology‚ Gopal Vidyanagar‚ Tarsadi‚ who gave me the chance
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FIN551 Homework COMPENSATION SYSTEM IN A PRIVATE COMPANY The Company is a privately owned service company‚ providing specialist additive services to the world’s oil traders. The Company operates throughout the world‚ treating in excess of 40 million MT of oil and oil products per year. The Company provides 24/7 additive injection services to its clients‚ and is an industry leader having the greatest geographical coverage‚ additive stocks‚ and equipment. The goal of the Company is to provide
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Introduction Indomie is one famous brand of instant noodle in Indonesia is produced by PT. Indofood Sukses Makmur Tbk.‚ The first time Indomie hits the market was on 1970‚ people doubted that selling instant noodle as one of the staple food in Indonesia‚ but the company proved the people’s judgements were wrong (www.indomie.com). Indomie accounted for approximately 37% of net sales and 39% of income from operations in 1999. The Company produces a wide range of instant noodle products with prices
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Justin Cvetkovski Finance 405 Workers Compensation: February 10th‚ 2015 The article I read discusses fraudulence when dealing with workers compensation. A bus driver from Pinellas County‚ Florida‚ Bruce Gilbert a full-grown man had allegedly suffered brain injuries from an “on the job” accident his wife had mentioned. The injuries received in the accident had caused Bruce Gilbert to talk like a 5 year old and has reduced his brain functionality. Over the past ten years the Gilbert family has
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