IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on
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Introduction The purpose of this report is to examine the external factors affecting Ford Motor Company within the last four years. Dr. John L. Waltman has authorized this report. It is based on secondary sources‚ mainly gathered through the First Search Periodical Index. Authorized Publication includes Wall Street Journal‚ Financial Times‚ New York Times‚ and sources from the Internet. This report examines and analyzes these three external factors: v Consumer Demand v Increased Fuel Costs v Visteon
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The internal environment: * Strategic competitiveness and above – Average returns result when Internal organization (What a firm can do : function of resources‚ capabilities‚ and core competencies) matches External environment ( What a firm might do : function of opportunities in the firm’s external environment → Competitive Advantage * Competitive advantage key points: * No competitive advantage lasts forever. * Over time‚ rival use their own unique resources‚ capabilities‚ and
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Aleishia Wiley 07/11/2011 Marketing Fundamentals External Macro Environmental Factors of the Starbucks Brand It’s been 40 years since Starbucks was founded in 1971‚ and a lot has changed since they first opened their doors as a small store front is Seattle’s Pikes Place Market. Their headquarters is still based out of Seattle where they got their start but Starbucks has built a brand that is recognized throughout 50 countries across the globe. Despite small changes over the years the Siren
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External and internal shocks serious setbacks to economic growth July 2012 IMPERATIVES FOR ECONOMIC DEVELOPMENT Economic growth is likely to fall to below 2 per cent this year as external and internal shocks are serious setbacks to the country’s economic growth. The Central Bank has not revised its economic growth forecast for the year‚ but current conditions suggest that economic growth would slip from 1.7 to 1.3 per cent that it estimated earlier this year to even below 1.5 per cent‚ if global
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Internal Promotion vs. External Recruitment of Chief Executive Officer’s HROD 601 The decisions of the Chief Executive Officer are extremely important as their decisions affect the entire future of their company. Having the right person in the CEO role can result in great success‚ while the wrong person can lead a company to disaster. Mistakes at this level of an organization can be catastrophic whereas good decisions can lead to rapid growth and higher profitability. This article will
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1. Define Risk Risk is the potential of losing something of value. Values (such as physical health‚ social status‚ emotional well being or financial wealth) can be gained or lost when taking risk resulting from a given action‚ activity and/or inaction‚ foreseen or unforeseen. Risk can also be defined as the intentional interaction with uncertainty. Risk perception is the subjective judgment people make about the severity and/or probability of a risk‚ and may vary person to person. Any human endeavor
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Technical Report Writing – Summer 2011 Horizontal‚ Vertical and Internal Communication in an Organization Research Paper submitted to: Professor Pacelli Eugenio Renory L. Bilugan 5/29/2011 Table of Contents: Page I. Introduction 2 II. Body of the Report 3 a. Vertical and Horizontal Communication b. Internal Communication 1. Memos a. Definition of a Memo b. Purpose of a Memo c. Audience Analysis d. General Format e. Common Types of
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Analyze how internal and External Forces Affect Organizational Behavior Examples of Internal and External Forces Include the Following: Competition: Some Chief Executive Officers when trying to build a high performance work culture will use a strategy that pits one employee against another employee to form a competition between the two. Methods such as these may entice employees to work harder‚ but sometimes these tactics will backfire and undermine employee cooperation. In-house internal
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[pic] Topic 1: Define project What is a project? A project is the defined set of planned and managed activities carried out for a period of time — with a defined start and end date. A project is designed to yield a set of products or services as agreed with the project clients and stakeholders. It has a lifecycle which is the process by which the project is undertaken. Five features that differentiate projects from ordinary work are that they:
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