ACD/3/001 |1.Objective / Goal |Focus will be on concepts‚ models‚ tools‚ and skills that are essential for strategic management. | | |A key objective of the course is to provide a setting that facilitates the development and refinement of the | | |knowledge and skills that are necessary for managers in today’s fast moving‚ unpredictable‚ and highly competitive| | |business
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Chapter 2 The external environment: Opportunities‚ threats‚ industry competition and competitor analysis Knowledge objectives 1 Explain the importance of analysing and understanding the firm’s external environment 2 Define and describe the general environment and the industry environment 3 Discuss the four activities of the external environmental analysis process 4 Name and describe the general environment’s six segments Knowledge objectives 5 Identify the five competitive forces
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this article Advances in the internal marketing concept: definition‚ synthesis and extension Mohammed Rafiq Lecturer in Retailing and Marketing‚ The Business School‚ Loughborough University‚ Loughborough‚ UK Pervaiz K. Ahmed Unilever Lecturer in Innovation Management‚ University of Bradford Management Centre‚ Bradford‚ UK Keywords Services marketing‚ Internal marketing‚ Customer orientation‚ Service quality Abstract Over 20 years ago internal marketing was first proposed as a solution
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Records Management and Registry Policy Page 1 Table of Contents 1. Introduction .................................... ................................................... ................................................... 3 2. Purpose and Objectives of the policy ............ ................................................... .................................... 3 3. Scope........................................... ................................................... ........................
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Marketing logistics value: Managing the 5 P ’s In order to position logistics in its proper role in today ’s business environment‚ logistics leaders will have to do a better job of communicating‚ or marketing‚ logistics. The time for lamenting the lack of interest in logistics from senior management is over‚ and the time to become proactive is here. The logistics story will be understood when all logistics leaders begin to take the marketing initiative and the successes of the discipline are recognized
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Chapter 1 Marketing: creating and capturing customer value 4. Name and describe the five different marketing management orientations. Which orientation do you believe your school follows when marketing its undergraduate program? The five marketing management orientations are production concept‚ product concept‚ selling concept‚ marketing concept and societal marketing concept. Production concept is the idea that consumers will favor products that are available and highly affordable and
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Business intelligence (BI) processes monitor and analyze business transaction processes to ensure that they are optimized to meet the business goals of the organization. These goals may be operational goals that affect daily business operations‚ tactical goals that involve short-term programs such as marketing campaigns‚ or strategic goals that entail long-term objectives like increasing revenues and reducing costs. This is a kind of predictive analytics which helps to give idea about most critical
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sources of internal and external motivations for people’s action? Xu Zhijun 24087 Warsaw School of Social Sciences and Humanities Motivation is the reason of people starting‚ directing and maintaining activities， not the result (Zimbardo‚ Johnson & Weber‚ 2000).The reason why people take action can be different; basically there are two big aspects: internal and external motivation. Internal motivation is to do something for your own sake. It can be your personality interest or the value which you
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Numbering and Filling System Name: Course Name: Institution: Tutor: Date: Introduction Medical record numbering and filing is the most important tasks in the management of medical information in health care institutions. Well kept and filed medical records enhance effective and efficient collecting‚ recording and retrieval of patient health information whenever required. The patient record care system adopted influence the ease of maintenance and retrieval of medical records. According to
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Marketing: Creating and Capturing Customer Value By: Faisal Sultan Ali JAIBP Associate Chartered Banker MBA (Executive) IBA‚ Karachi M.Com‚ University of Karachi Outline • What is Marketing • Understanding the Marketplace and Customer Needs • Designing a Customer-Driven Marketing Strategy • Preparing an Integrated Marketing Plan and Program • Building Customer relationships • Capturing Value from Customers • The Changing Marketing Landscape What Is Marketing? Marketing is a process by
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