IMPLEMENTING RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on
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The term woman at work has two different meanings when examined historically. The first meaning a historian would think of would be from the 18th century when women at work meant women working in the household. The work that women did adhered to the patriarchal structure‚ such as cooking‚ cleaning and making clothes. Around the time of World War II work for women began to mean something different. Women were entering the paid labour force specifically during 1939-1945 when they were needed the most
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The internal environment: * Strategic competitiveness and above – Average returns result when Internal organization (What a firm can do : function of resources‚ capabilities‚ and core competencies) matches External environment ( What a firm might do : function of opportunities in the firm’s external environment → Competitive Advantage * Competitive advantage key points: * No competitive advantage lasts forever. * Over time‚ rival use their own unique resources‚ capabilities‚ and
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Summary In an era where globalization and digital technology is changing the terrain and setting the ground for a new work atmosphere‚ it is time for organizations to address specific challenges and opportunities that matters most of the workforce. The world is changing. Demographic shifts of the current pattern‚ influenced by choices made by double income no kids families. There is an increasing reality of older‚ matured and more tenured employees staying in the workplace longer. In the context
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! ! ! ! ! Critical analyse of the external and internal environments of Ford Motor Company! ! ! ! ! ! ! ! ! ! ! TABLE OF CONTENTS 1. Introduction ................................................................................................................. 3 2. Background of Ford Motor Company ......................................................................... 3 3. External environments of Ford ...................................................................
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So‚how can we get to iconic branding? To me‚ iconic branding is about really getting three things right: The first and most important is segmentation. Now‚ segmentation is a much used word‚ but it can make the difference between winning and losing. Segmentation must go way beyond the generic functional attributes and features if it has to be truly powerful. It must seek to understand the functional‚ the psychological and the emotional gratification that the consumer derives. A very good example
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What are the five main things you would do to recruit and retain a more diverse workforce? To first tackle this question‚ we must first define what constitutes a “more diverse workforce”. To establish a workplace that is diverse ideally means that gender‚ age‚ sex‚ race‚ religion‚ marital status‚ physical challenges‚ sexual preference are not characteristics which determine placement and promotion within a company. Seems like a simple concept‚ but it is not. There are many subcategories which
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Motivation in the Workforce Managing employees is cited as being the biggest problem to small business owners. This is because employers very often don’t know how to handle employees. Effectively managing employees is a skill acquired through training and practice. Many books have been written on the subject‚ and courses are regularly offered through educational institutions. Motivation theories were developed or built upon the "human relations" findings. The new focus for motivation
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Benefits of a Diverse Workforce Global cross-cultural teams are bound to experience differences in their vision‚ views‚ beliefs‚ and more. Regardless of how the company is brought together to work internationally‚ the vase diversity of the team will set a high standard of innovation‚ creativity‚ knowledge‚ leadership and teamwork. Many challenges will be faced by both teams‚ in the US and the Middle East‚ however; the intelligence of the team should surpass any difference employees have with each
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References: Ajzen‚ I. and Fishbein‚ M. (1980)‚ Understanding Attitudes and Predicting Social Behavior‚ Prentice-Hall‚ Englewood Cliffs‚ NJ. Akaike‚ H. (1987)‚ “Factor analysis and AIC”‚ Psychometrika‚ Vol. 52 No. 3‚ pp. 317-32. Allen‚ N.J. and Meyer‚ J.P. (1990)‚ “The measurement and antecedents of affective‚ continuance and normative commitment to the organization”‚ Journal of Occupational Psychology‚ Aronsson
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