MK543E Advanced Brand Management Patek Philippe Branding in Web2.0 Luxury Branding in Web 2.0 Introduction With the development of science and new technology‚ usage of Web 2.0 as a communication has become a very important concept in terms of the modern consumer behavior and marketing management. Nowadays‚ people has got used to obtain the
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Internal & Managerial Control “Internal (Management) Control is the set of accounting & administrative controls and practices that help ensure that approved and appropriate decisions are made in an organization” * in other words‚ to make sure that the right thing happens and the wrong thing does not happen‚ either purposely or accidentally Why Internal Control? 1. To safeguard the assets against waste‚ loss & misuse 2. Check the accuracy and reliability of accounting data
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INTERNAL ACTORS (AND EMPLOYEE REPRESENTATIVES) Directors The most prominent group of actors in corporate governance are the company’s directors. They can be either executive or non-executives directors (NEDs); the numbers and split of executives to NEDs will partly depend upon the regulatory regime of the country. It is generally the case that investors and regulators prefer there to be more NEDs‚ as their independent scrutiny of the company‚ its controls
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Metro-Internal Overview of the Current Scenario Week1: Average Team Strength – 12; Average Productivity – 6.5 Week2: Average Team Strength – 10; Average Productivity – 7.2 Learning & Observations: 1) The market as a whole is quite receptive to the Cash & Carry concept saving a lot of effort in terms of making customer calls. 2) There is a major chunk of our prospective customers in the outskirts of the city; but many of them don’t have a valid business licence or don’t have
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Findings of Fact for Case 13: Reorganizing Yahoo! 1.) Yahoo!’s home page was highly cluttered with a variety of links pointing internet users in a number of different directions giving them access to so many things like email‚ music‚ movies‚ heath‚ finance and more. This made Yahoo!’s original purpose of being a search engine moot as the search bar seemed more hidden than the rest of the many different things. The employees of Yahoo! felt the page was suffering “from too many cooks in the kithchen
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CH9 Brand and Branding One of the most valuable intangible assets of a firm is its brands‚ Building a strong brand is both an art and a science. It requires careful planning‚ a deep long-term commitment. A strong brand commands intense consumer loyalty—at its heart is a great product or service. In this chapter‚ we focus on building brand equity and the benefits we derive from brand equity. What is a Brand? A brand is a name‚ term‚ sign‚ symbol or design‚ or a combination of them‚ intended
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Internal scanning involves looking inside the farm business and identifying strengths and weaknesses and assessing the businesses’ resources and management’s skills. It is part of the strategic planning process. An overview of Strategic Planning for a Farm Business and how internal scanning fits into the planning process is available. Internal business scanning is comprised of the following three categories: 1. Farm Business - What are the unique strengths and limitations of your business? 2.
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Internal Accountant’s Report to Management The company is thinking about performing a full financial status review prior the release of an upcoming government contract bid. This report will provide supporting information for a full financial status review prior to bid. This supporting information will include the impact of occupational fraud and abuse on the company and how the governmental oversight of accounting and fraud affects the company. The report will also provide potential corruption
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Employer Branding: Super happy people 01/01/06 [pic] Recent research shows that employees at companies with the strongest brands are happier at work. But do brands really drive people - or do people drive brands? Caspar van Vark reports. If you want your employees to be happy‚ loyal and hardworking‚ there’s now a shortcut to achieving it. Get your company on the annual Business Superbrands list. Apparently‚ people employed by these companies go to work with a spring in their step. That’s according
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Strengths and Weaknesses • Goal: objective assessment of your strengths and weaknesses – relative to competitors – important to customers Note: This is difficult to do well. Strategic Business Planning for Commercial Producers Challenge of Internal Analysis • Identifying‚ developing‚ protecting‚ and deploying resources‚ capabilities‚ and core competencies Strategic Business Planning for Commercial Producers Resources • Inputs into a firm’s production process such as capital equipment
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