JetBlue IPO WACC The estimation of cost of capital for JetBlue proved to be a difficult process. Considering the company has an unfavorable capital structure‚ due to the fact that they are acquiring a large number of aircrafts‚ simply taking the weights of debt and equity are not acceptable. In order to accurately judge the discount rate the multiples method is necessary. The comparison was to a leading low-fare airline company‚ Southwest. Another critical point is that taking the book
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Problems at JetBlue On February 14‚ 2007‚ JetBlue’s lack of preparation and poor management decisions caught up with them. They faced a disastrous turn of events that most businesses anticipate and prepare for. Most businesses plan for worse case scenarios and have contingency plans in place to address those problems should they arise. It is imperative‚ for airlines in particular‚ to have contingency plans and be well prepared in case of any and all emergencies. JetBlue’s operations and policies
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04-78-651-03 Business Strategy Case Analysis: JetBlue Airways: Managing Growth Major issue JetBlue‚ already a successful airline company‚ is considering a proper way to allocate its existing resources between the long-haul and short-haul routes in order to control or even reduce the costs within its capability. To be specific‚ how to reduce costs across E190 and A320 without damaging the stakeholders’ interests
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Case Analysis: JetBlue 1. What are the most strategically important internal resources and capabilities? JetBlue’s internal resources and strategy has set them apart from the major airline companies as well as regional airline companies. JetBlue uses a Hybrid Carrier model that gives the airline company a niche in the industry by allowing low cost to the customers without depriving them of a full service flight. JetBlue’s has differentiated themselves by providing travelers with snacks and beverages
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Strategic Analysis Of JetBlue Airways Executive Summary This report on JetBlue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost‚ customer conscious airline. They have formulated strategies that have enabled them to operate in a highly efficient and effective manner while realizing the importance of aligning their strategies with their environment. The report thoroughly discusses the strengths and weaknesses that the company
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Capabilities Analysis What is it? Capabilities analysis helps clarify the major sets of activities‚ skills‚ and resources that drive value to customers. When do we use it? Capabilities analysis can be useful at the time of strategy formulation—when firms are assessing which strategic options are currently feasible—and may be included in a broader process of determining strengths‚ weaknesses‚ opportunities‚ and threats (SWOT). In addition‚ capabilities assessment can be used as an initial
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Summary David Neeleman founded JetBlue in 1999. David Barger was previously president and COO of JetBlue‚ and then was promoted to the CEO role. Steven Predmore‚ was the vice president and chief safety officer. Vicky stennes was the vice president of in-flight service. Tom Anderson was senior vice president of Fleet Programs. Scott Green was vice president of flight operations. Russ Chew was the new COO of JetBlue. JetBlue was one of low-cost carriers (LCC)‚ serving by mainly two models of airplanes:
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“JetBlue Airways: Managing Growth” Samuel Natkovitch I. Introduction The airline industry is one of a highly complex and unpredictable nature. “JetBlue Airways: Managing Growth” presents a case about a brand that can attest to this fact‚ a brand that also happens to be one of the big airline corporations of America- JetBlue. Former Executive Vice President of Morris Air‚ David Neeleman‚ founded JetBlue in 1999. Neeleman entered the market with 10 planes and in just under 6 years‚ the JetBlue fleet
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Brockunier Abstract This paper outlines the formation of a vision statement‚ the mission and the values that JetBlue and Southwest airlines embrace. A firm can initiate strategic management once it forms a mission statement. That statement allows forms to aspire to its potential while bearing in mind what it wants to avoid as it successfully grows. JetBlue and Southwest airlines mission has been primarily to govern the way they conduct business and the desire to serve customers
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CSAC05 1/13/07 9:21 Page 123 5 Analyzing Resources and Capabilities Analysts have tended to define assets too narrowly‚ identifying only those that can be measured‚ such as plant and equipment. Yet the intangible assets‚ such as a particular technology‚ accumulated consumer information‚ brand name‚ reputation‚ and corporate culture‚ are invaluable to the firm’s competitive power. In fact‚ these invisible assets are often the only real source of competitive edge that can be sustained over time
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