risk." GSK needs to find new sources of growth at a time when governments around the world are reforming healthcare and cutting spending. It is also outsourcing more research to partners to reduce risk. Its long-running collaboration with the US company‚ Theravance which is responsible for one of GSK ’s most promising new drugs‚ the asthma treatment Relovair‚ which is now in late-stage development. GSK recently upped its stake in Theravance to 19% and this is likely to be the pattern for other collaboration
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International Business Master Thesis No 2000:15 SAAB VERSUS INTERNAL MARKETING -INTERNAL BRAND ALIGNMENT IN AN MNC OPERATING IN THE AUTOMOBILE INDUSTRY- SUSANNE GILLEMO AND MARIEKE RIJKSEN Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by Novum Grafiska ii ABSTRACT The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often seem to lack
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Role[edit] The role of interpersonal communication has been studied mainly as a mediator for mass media effects. Since Katz and Lazarsfeld (1955) introduced their ‘filter hypothesis’‚ maintaining that personal communication mediates the influence of mass communication on individual voters‚ many studies have repeated this logic when combining personal and mass communication in effect studies on election campaigns (Schmitt-Beck‚ 2003). Although some research exists that examines the activities of
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2011 World’s Most Ethical Companies The Ethisphere Institute‚ a leading international think-tank dedicated to the creation‚ advancement and sharing of best practices in business ethics‚ corporate social responsibility‚ anti-corruption and sustainability‚ announced the official unveiling of the 2011 World’s Most Ethical Companies. This year’s honorees have gone above and beyond to prove business ethics are paramount to the success of a company’s brand and bottom line. In its fifth year‚ the World’s
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segment. Harley offers various products in the motorcycle segment. The organization builds heavyweight touring‚ custom‚ and performance motorcycles. H-D also has a line of motorcycle parts‚ accessories‚ and general merchandise. Harley-Davidson Motor Company (HDMC) is a subsidiary of H-D. HDMC manufactures Touring‚ Dyna‚ Softail‚ Sportster‚ and V-Rod; these models stand distinguished by the frame‚ engine‚ and suspension. (Globaldata‚ 2012) Harley-Davidson Financial Services (HDFS) offers wholesale
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Communication is the transfer and understanding of meaning. The information and ideas needs to be conveyed. With communication and it to be achieved then it needs to be understandable as well. In this paper I will go over the functions of communication. I also will be discussing informal communication and the “ grapevine “ impact on culture‚ sharing of information‚ and transparency. In the conclusion I will provide my insights on the process of getting employee input and the feedback. Throughout
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Caribbean Studies Internal Assessment 2011 | Student Name: Kadeesha Rianna Alexander | | Class: Form Six (6) Upper Modern Studies | Centre Number: 160002Registration Number: 1600020930 | 4/28/2011 | | Table of Contents Introduction and Purpose of Research Literature Review Data Collection Sources Presentation of Findings Interpretation of
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This paper is to examine the key potential drivers within the present internal environment. Several models would be applied to support the answer and they are Stakeholder Power/Interest Matrix‚ Cultural Web‚ Resource audit‚ Value Chain‚ and threshold and core competences. With using Ryanair as an industrial example‚ this essay would talk about how important strengths and weaknesses are to be used in designing strategy. Ryanair was founded in 1985 by Tony Ryan who already died in 2007. It was originally
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MULTINATIONAL CORPORATIONS’ ACTIVITY IN RUSSIA: PROBLEMS AND PROSPECTS Aliyev E. V.‚ 3rd year‚ Institute of Economics‚ Management and Environmental Studies‚ Siberian Federal University Supervisor- Berezova K. G. One of the most actual tendencies associated with globalization is a growing influence of multinational corporations (MNCs) on local economical environments. During recent decades‚ Russia turned from an isolated economic unit to a host country for foreign capital flows. Multinational
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Business and Management Internal Assessment (Higher Level) “Should Massive Productions change the management style of its personnel to help improve employee satisfaction and in turn improve client satisfaction and with what methods?” By Anisa Lahlali International School of Curacao International Baccalaureate May 2013 Acknowledgements I would like to acknowledge and thank: * Jimmy Lo-a-njoe for supporting me during the course of writing this paper and providing sufficient information
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