Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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and invest the money wisely. II. Company’s Background: Turkish Airlines is a government company that was established on May 20‚ 1933 as Devlet Hava Yollari (DHY) (State Airlines Administration) and it is a department of Turkey’s Ministry of Defence. Its fleet have been made up of a
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that has been given in the textbook (Exhibit 6.3-The Value Chain)‚ below is a value chain of Turkish Airlines. Primary Activities: * Operations: Turkish Airlines operates schedule services to over 200 international and 50 destinations‚ serving total of 265 airports in Europe‚ Asia‚ Americas and Africa. * Marketing and Sales: After getting award of best airlines company in Europe‚ the Turkish Airlines has been focused on to have sponsorship with biggest soccer teams which are Barcelona FC and
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Turkish Market Growth 60 (’000‚000) Annual GDP Growth Forecast (2010-2030) Asia Pacific Africa 52 44 44 51 Domestic (*) CAGR 28.75% International CAGR 9.88% 4‚7% 4‚4% 4‚2% 50 40 Latin America M.East 35 30 32 2003 2004 2005 2006 2007 2008 2009 2010 Source: General Directorate of State Airports Authority (DHMI). (*)Some pax counted double by DHMI 9 14 10 27 20 36 30 25 38 41 4‚1% 3‚4% 3‚3% 2‚7% 2‚0% 32 CIS World North America
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Turkish Airline Industry Overview June 12‚ 2011·by AC· in Aviation. · Today‚ I would like to provide brief information regarding the marketing and survival strategies of the airline industry‚ both locally and internationally. I should probably stress that the airline industry is too global to be considered as only domestically so a marketing analysis ignoring the international market situations would be off balance and superficial. The airline industry in Turkey was first constructed as a monopolistic
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FREE TRADE‚ IMPORT AND EXPORT Capitalism’s last evolved version: neo-liberalism is in the every corner of the world now. In this system‚ one of the most important‚ main subject is free trade. Some people think we shouldn’t import. They say when we buy product‚ GNP can’t improve. In other hand‚ some people say we should import. They think everybody should specialize in best product. Thus‚ products are getting more economic. However‚ I don’t believe that we can’t make a decision about what
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Module Leader: Dr Anne GrahamBy DuysalToguz -12235821Date Due: 09/01/2012Word Count: 2‚170 | Turkish Airlines | 4TRS680: Airline Management | Table of Contents 1. Introduction 2 2. Operational Characteristics 3 3. Financial Performance 4 4. Competitive Situation 5 5. Conclusion 6 6. Appendices 7 Appendix 1 – International comparisons of air travel related to GDP‚ 2004 8 Appendix 2- Industry Average International Traffic Vs. THY International Traffic 8 Appendix
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Marketing Management Turkish Airlines Marketing Plan 2010 Table of Contents Terms of Reference3 Executive Summary3 Business Mission3 External Marketing Audit Macro-environment4 Micro-environment5 Internal Marketing Audit7 Operating results7 Strategic Issues Analysis 9 Marketing Mix Effectiveness10 Marketing Structures and Systems11 SWOT Analysis12 Marketing Objectives13 Core Strategy13 Marketing Mix Decisions13 Budget14 Organization and Implementation15
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TURKISH AIRLINES MARKETING STRATEGY 1. Airline Overview Turkish Airlines‚ Turkey’s national flag carrier‚ was founded in Ankara on 20 May 1933 as “State Airlines Administration‚” under the direction of the Ministry of Defence. In 1955‚ it was restructured into “Turkish Airlines”. 25% of the company was sold via an SPO under a privatisation programme in 2005. Today 50.9% of the company shares are public‚ while the rest remain state-owned. In 2008‚ Turkish Airlines has kept its position ranked
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Introduction: Turkish airlines introduce in Pakistan in 2009. It is co-affiliated with PIA. They started there official flights from 26may‚ 2011. The main rivals of Turkish airlines are Emirates‚ Qatar and Etihad Airlines. They have just entered the market but have the largest number of customer among their rivals. Vision: To be one of the best airline in the world. Mission: Get the maximum number of customers‚ cover all the destinations in the world and provide customers
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