Steven Ton-Tho MKTG 4400 Watson 5/1/13 Virgin Mobile USA Case Study This case speaks of Dan Schulman who has just recently taken the position as CEO of Virgin Mobil USA. In the summer of 2001‚ he assembled a team and set a goal of 1 million subscribers by the end of the first year‚ and 3 million by the end of year four. Virgin although a top brand in the UK had a weak following in the states at this time. They had success in the UK with the launch of their mobile network and devices‚ but did
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demonstrated in the Famous novella by James Baldwin entitled Sonny’s Blues. This intriguing novella is a prime example of a story that deals with African American oppression present in the 1950s. The text embodies the vivid idea that listening will lead to ones freedom. “Freedom lurked around us and I understood‚ at last‚ that he could help us to be free if we would listen” (Baldwin 90). This reoccurring theme present in Sonny’s Blues is proven through the use of family relationships and meaningful symbols
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The Virgin with Chancellor Rolin‚ Paris Muse du Louvre Oil painting by the Flemish master Van Eyck‚ dating 1435 commissioned by Chancellor Nicolas Rolin himself shows the chancellor knelling at a prie-dieu clothed in a luxurious elaborate robe of gold lined with fur trimmings‚ before him the Virgin Mary and baby Christ. Between the two central figures is several arched openings revelling the detailed background showing the city of Ghent and all of the surrounding country. The detailing of the background
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Blue Nile Inc.; Case Analyst Blue Nile was founded in 1999 and today‚ it is one of the largest online retailers of diamonds. In addition to selling diamonds‚ it also offers platinum‚ gold‚ peral‚ and sterling silver jewelry. It is headquartered in Seattle‚ Washington and it operates in 25 countries‚ offering products through its United States‚ Canada and the United Kingdom Websites. The Company is public traded on the NASDAQ stock exchange and has received several rewards for its service price
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December 2007 Excellus Creates EA and SOA Excellus Blue Cross Blue Shield Creates Enterprise Architecture and SOA Solution to Consolidate Disparate IT Systems Executive Overview When several Blue Cross Blue Shield programs in upstate New York merged‚ each organization brought its own business processes and IT systems to the new entity. Because they were so different‚ yet had to be consolidated‚ the new entity‚ Excellus Blue Cross Blue Shield‚ wanted to first implement a strong business analysis
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Pepsi Blue Pepsi Blue Type Flavored Cola Manufacturer PepsiCo‚ Inc. Country of origin United States Introduced mid-2002 Discontinued 2004 (Canadian markets) Related products Crystal Pepsi‚ New Coke Pepsi blue‚ launched in mid-2002 and discontinued in 2004‚ was the result of taste-testing over 100 flavors over a 9-month period. Designed to compete with Coca-Cola’s Vanilla Coke‚ it is considered by some to be the company’s second equivalent of New Coke‚ after the much maligned Crystal
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BLUE BRAIN PROJECT WHAT IS BLUE BRAIN? * BLUE BRAIN—The world’s first virtual brain * It’s being developed by IBM * Within 30 years we will be able to scan ourselves into computers The Blue Brain Project is an attempt to create a synthetic brain by reverse-engineering the mammalian brain down to the molecular level. The aim of the project‚ founded in May 2005 by the Brain and Mind Institute of the École Polytechnique in Lausanne‚ Switzerland‚ is to study the brain’s architectural and
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Rhapsody In Blue George Gershwin’s Rhapsody in Blue is one of those timeless classics that is instantly recognizable to many people’s ears today‚ even ninety years after it was first introduced to the world. It is a piece that has found its way into contemporary movies and advertisements‚ making it likely as recognizable as Chopin’s Funeral March or Beethoven’s Fifth Symphony. But unlike these two pieces of iconic classical music‚ Rhapsody in Blue “resists classification.”1 In it are elements
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Negotiation about Virgin conflict A brief summary This was a dispute conflict between Virgin Airlines and its pilots about the delayed pay in 2011. Although the government intervened this case‚ pilots in Virgin Atlantic was not able to reach agreement with the airline on an overdue pay and conditions settlement. In fact‚ the increasing pay did not found since 2008. The representatives demonstrated that it would ballot Virgin Atlantic members on possible strike action. The company promised to pilots
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The Blue Bouquet I woke covered with sweat. Hot steam rose from the newly sprayed‚ redbrick pavement. A gray-winged butterfly‚ dazzled‚ circled the yellow light. I jumped from my hammock and crossed the room barefoot‚ careful not to step on some scorpion leaving his hideout for a bit of fresh air. I went to the little window and inhaled the country air. One could hear the breathing of the night‚ feminine‚ enormous. I returned to the center of the room‚ emptied water from a jar into a pewter
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