RELATIONSHIP MARKETING: THE ROLE OF INTERNAL AND EXTERNAL CUSTOMER ORIENTATION by T.F.J. Steyn*‚ S.M. Ellis** and F.A.A. Musika* *WorkWell: Research Unit for People‚ Policy & Performance School of Entrepreneurship‚ Marketing and Tourism Management Potchefstroom Campus North West University[1] **Statistical Consultation Service Potchefstroom Campus North West University Paper presented at the European Institute for Advances Studies in Management (EIASM) Workshop on Relationship Marketing
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Resistance: a constructive tool for change management Dianne Waddell Department of Management‚ Monash University‚ Melbourne‚ Australia Amrik S. Sohal Department of Management‚ Monash University‚ Melbourne‚ Australia Traditionally‚ resistance has been cast as adversarial – the enemy of change that must be defeated if change is to be successful. While it is apparent that classical management theory viewed resistance in such a manner‚ recent literature contains much evidence that suggests resistance
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Health Care Manager Volume 27‚ Number 1‚ pp. 23–39 Copyright # 2008 Wolters Kluwer Health | Lippincott Williams & Wilkins Change Management in Health Care Robert James Campbell‚ EdD This article introduces health care managers to the theories and philosophies of John Kotter and William Bridges‚ 2 leaders in the evolving field of change management. For Kotter‚ change has both an emotional and situational component‚ and methods for managing each are expressed in his 8-step model (developing
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TABLE OF CONTENTS Introduction Severstal strategic analysis External environmental analysis Porter’s five forces Yips globalisation strategy Current strategy Industry life cycle Market segmentation Severstal acquisition activities BCG MATRIX Ansoff matrix Stakeholder analysis Conclusion Appendix References Introduction: This assignment is based on one of the biggest steel company in the world it is known as Severstal. This company was founded in 1955 by Cherepovets
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Ethical Change Management In a business climate tainted by scandals such Enron‚ Tyco and Adelphia‚ it is much more ‘professional’ and MBA-like to discuss solutions to management problems with strategies more along the lines of Corporate Governance‚ Sarbanes-Oxley and Fiduciary Duties… than by reacquainting readers with the Golden Rule. Yet‚ despite the depreciation of the simple in light of the complex and insanely expensive‚ there is still great value to gain by going back to the basics.
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REPORT Critical comparative analysis of Watsons Engine Components and H&M Consulting Contents List Introduction External environment in organisations Type of organisations Structure of the organisations Motivation Groups& teams Leadership& management Organisation culture Human resources process& policies Technology Efficient of operation and management Conclusion Summary Bibliography Introduction This report was written for Eleanor Puttock to be submitted by 18th
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Task – 1 AC1.1 Discuss models of strategic change Types of Change Evolution: Transformational change implemented gradually through interrelated initiatives; likely to be proactive change undertaken in anticipation of the need for future change Adaptation: Change undertaken to realign the way in which the organisation operates‚ implemented in a series of steps Revolution: Transformational change that occurs via simultaneous initiatives on many fronts; more likely to be forced and reactive
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the study. Internal control is define as the whole system of internal control‚ financial and otherwise established by management in order to carry on the business of the enterprise in an orderly manner and efficient‚ ensure adherence to management policies‚ safeguard the assets and secure as far as possible the completeness and the accuracy of records. - Dr. Kwame Aveh. (Auditing page 82-83‚ 2010) The individual components of an internal control system are known as controls or internal controls. Internal
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Change Management @ ICICI By Group-5 Group Members: 1)Adrish Ray 2)Deepak Prakash Tejale 3)G.B. Sambhrama 4)Girish Krishnamurthy 5)Neelkant Rajaghatta 6)Neha Gupta Q1. ‘ The changed focus of ICICI to become a non-stop shop for financial services necessitated the changes in the organization culture and goals.’ Analyze the changes implemented by Kamath in mid-1990s and comment briefly on the necessity and efficacy of these changes. Answer : In 1996‚ when Kamath took charge
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Proceedings of the International Conference on Business Management & Information Systems‚ 2012 The Relevance of Annual Reports – The Use of Annual Reports in Investment and Finance Decisions in a Developing Country Fatima Anwar‚ Saira Anwar1 and Abdul Mannan Department of Accounting and Finance‚ The University of Lahore (City Campus)‚ Lahore‚ Pakistan 1 Department of Computer Science and Information Technology‚ Forman Christian College (A Chartered University)‚ Lahore‚ Pakistan E-mail:
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