confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle‚ Warner-Lambert‚ Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | |
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Introduction of Intercontinental hotel. Intercontinential hotel‚as the first truly international hotel group‚ was born in 1946.it becomes the biggest hotel group on earth.This group also have the wildst distribution of hotel around the world.The goal of this hotel is creating great hotels guests loveThe headquarter of this company is in berkshire ‚ UK .During 2007‚ it employed approximately 10366 in 2007 . What is the meaning of environment? (Docstoc 2010‚ p3)That means the surroundings‚ influnces
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STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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Generally‚ every organization’s performance could be enhanced if they have a sound internal control system. Internal control sys has two subcategories: A) Control environment B) Control procedures and policies @ control activities Control environment is abt attitude of board n mgt‚ whether they have integrity(honesty) and value the importance of running a sound internal control system. So‚ if their attitude is good‚ they will raise awareness and foster good attitude among ppl in the org
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dispatched independently to approving authority. Once signed‚ the approved invoices should be sent independently to accounts payable. When the check is prepared by accounts payable‚ they should mail it directly to the third party. Under a strong internal control system‚ the employees and/or contractors should not be allowed to come in and collect checks directly. Direct contacts with accounts payable personnel make it too tempting for someone
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different approvals‚ usually built upon moral preference. Mill is able to categorize every human license into exist internal and external sanctions‚ and believes that it is possible to change your moral selection. External sanctions exist outside of the individual‚ independent of his mind. They may take the form of peer pressure‚ the fear of disapproval‚ or the fear of god. Internal sanctions stem from one’s conscience. These consist of feelings like discomfort or joy when one realizes the consequences
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Internal & Managerial Control “Internal (Management) Control is the set of accounting & administrative controls and practices that help ensure that approved and appropriate decisions are made in an organization” * in other words‚ to make sure that the right thing happens and the wrong thing does not happen‚ either purposely or accidentally Why Internal Control? 1. To safeguard the assets against waste‚ loss & misuse 2. Check the accuracy and reliability of accounting data
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INTERNAL ACTORS (AND EMPLOYEE REPRESENTATIVES) Directors The most prominent group of actors in corporate governance are the company’s directors. They can be either executive or non-executives directors (NEDs); the numbers and split of executives to NEDs will partly depend upon the regulatory regime of the country. It is generally the case that investors and regulators prefer there to be more NEDs‚ as their independent scrutiny of the company‚ its controls
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Metro-Internal Overview of the Current Scenario Week1: Average Team Strength – 12; Average Productivity – 6.5 Week2: Average Team Strength – 10; Average Productivity – 7.2 Learning & Observations: 1) The market as a whole is quite receptive to the Cash & Carry concept saving a lot of effort in terms of making customer calls. 2) There is a major chunk of our prospective customers in the outskirts of the city; but many of them don’t have a valid business licence or don’t have
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INTRODUCTION Cadbury Schweppes is a UK-based beverage and confectionary group founded in 1969 with the merger of two English groups (Cadbury and Schweppes). This family-managed group grew and flourished through the years. It became an international major player in the late 80s and was admired by its peers for such an ascent. In 1990 the group bought two little entities from the same business and merged them into a single unit: Trebor Bassett. The CEO of this unit soon became the CEO of the
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