Section – A: Attempt all FIVE questions. Each question carries 06 marks. [30 Marks] Q1. What is consumer behavior? Why is it important to study consumer behavior? Q2. Discuss the concept of marketing. How is marketing orientation relevant to business? Q3. Discuss the difference between microenvironment and macro environment? Q4. Explain the influence of the internal factors on the consumer decision making process? Q5. Write short notes on:‐ a) b) Marketing Information System Marketing research
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Chapter 4 : Consumer Markets and Consumer Buyer Behavior Question 1 How might a marketer influence a consumer’s information search through each of the four information sources discussed in the chapter? A marketer might influence a consumer information search through several information sources include personal sources (family‚ friends‚ neighbors‚ acquaintances)‚ commercial sources (advertising‚ salespeople‚ dealer Web sites‚ packaging‚ displays)‚ public sources (mass media‚ consumer rating
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GSR Behaviour Change Knowledge Review Reference Report: An overview of behaviour change models and their uses Andrew Darnton‚ Centre for Sustainable Development‚ University of Westminster July 2008 Contents 1. Introduction 2. Understanding Behaviour 2.1 Economic assumptions 2.2 Behavioural economics 2.3 The role of information and the value action gap 2.4 Values‚ beliefs and attitudes 2.5 Norms and identity 2.6 Agency‚ efficacy and control 2.7 Habit and routine 2.8 The role
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TRAVEL BEHAVIOUR *TASK 1: Identify and analyse the decision-making units (DMU’s) for the two decisions made in the Case Study (Richard’s travel to Paris and Richard and Heather’s holiday plans): A) Work: Richard usually travel from Paris to England and vice versa by plane and when he arrives at both airports he take a taxi to arrive at his destination. His friends are not in accordance with it because of the pollution. Heather‚ his girlfriend makes a purpose that consists in supersede the
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ANALYSIS OF CONSUMER PROTECTION LAWS IN PAKISTAN The consumers are being oppressed due to unawareness of their fundamental rights as well as they are ignorant about the potential of available legal remedies. The situation is more pathetic due to the apparent absence of a systematized consumer movement in Pakistan. To furnish the consumer forums with appropriate enforcement and paraphernalia for consumer protection in all consumer related matters from food and health to pecuniary contracts and
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How Does Social Media Influence the Buying Behavior of Consumers? by Linda Ray‚ Demand Media Consumers want to read their friends ’ reviews before they buy. Related Articles How Does the Mass Media Influence People? Social Media & Consumer Behavior Different Types of Organizational Structure How to Log Out of Gmail on an Android How to Drop a Pin in Google Maps The Role of Brands in Social Media Word of mouth has always been an effective marketing tool for business. In 2013‚ that word of mouth
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TITLE: Consumer Behaviour – Theory and Practice STUDENT’s NAME: Naman Agrawal STUDENT’s I.D.: c7093936 COURSE: B.A (hons) International Business MODULE TUTOR: Mr Anil Kumar ASSESSOR(S): Katrin Horn Page-1 CONTENTS 1. Question2 Part (a) 2.1 Introduction 2.2 General Issues about Consumer Culture/ and General Issues 2.3 Critical Analysis 2. Question 2 Part (b) 3.4 Current Examples of Advertising that attempts to influence consumer
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An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
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NUST BUSINESS SCHOOL Research Paper Title of the topic: Economic Survey and Consumer Analysis Subject Coordinator: Mr. Imran Said Group Members: Ann-ul-Huda Bostan Muhammad Manzoor Zain Hassan Durrani Class: BBA 2K8 – C Course Title: Micro Economics Date: January 19th‚ 2009 At U-Fone “It’s all about U” Acknowledgements We are indebted and grateful to Almighty Allah who gave us knowledge‚ motivation and strength for the completion
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CHAPTER 1 QUESTION 1: Explain the concept of the 80/20 rule and why it is important to marketers. The 80/20 rule of marketing is derived from the broader Pareto Principle concept introduced by Italian economist Vilfredo Pareto in 1906. Pareto noted that the majority of wealth in a free market economy is concentrated within a relatively small group of people -- roughly 20 percent of the population. Importance of rule 80/20 to marketers: Marketing investment: relates to how money is spent on advertising
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